AI Resources for Pharma
Explore how top pharma teams use AI to drive innovation, boost efficiency, and accelerate growth.
Your AI Advantage in Pharma
Predictive Field Intelligence Built for Commercial Pharma
Connect all your pharma data, teams, and workflows in one platform—powering predictive insights, smarter HCP engagement, and commercial growth.
Trusted by the most innovative biopharmas,
from the world's largest to the most dynamic.
40+
Brands onboarded
$53B
Revenue supported
7-14%
Avg. incremental Rx lift
+14%
Increase in brand reach
Pharma's Commercial Challenge
Disconnected data and manual processes make it hard to find and engage the right HCPs. Teams waste time, miss key
opportunities, and see brand growth slow down.
The AI-Powered Solution
ODAIA connects your data and delivers AI-driven insights in real time. Teams can target the right HCPs, streamline their
workflow, and unlock stronger, faster commercial growth.
AI-Powered Features Built for Commercial Pharma
Our AI ingests customer data to provide actionable insights, enabling reps to make informed decisions and prioritize their efforts.
Predictive Analytics
Machine learning models predict prescription behaviors and engagement patterns, enabling proactive strategy adjustments, in real-time.
ML-Driven Territory Targeting (PowerScores)
PowerScores represent an HCP’s propensity to support your brand objective. They include both recent and predictive data signals for optimal and up-to-date targeting.
Consider precursor therapies, diagnoses, behavioral trends and other context specific to the region.
Predictive Behavioral Segmentation
Use HCP behaviors to understand who is more likely to try a new product, who is just entering the therapeutic space, and who loves your brand.
Individual Channel Attribution
Identify an HCP’s true top channels by correlating historical activity data from sales and marketing efforts with HCP actions and responses.
ML-Driven Personalized Call Lists
Ensure reps are driving the greatest impact by visiting HCPs at the right time. Machine learning algorithms generate dynamic call lists for each rep, specific to each territory.
GenAI Pre-Call Insights
Equip your reps with AI-powered, contextual insights. Get the most relevant and recent information summarized so reps can personalize each HCP interaction.
Dynamic Route Planning & Map View
Our interactive map visualizes HCPs by value across territories, enabling reps to make informed decisions on-the-go and seize impromptu engagement opportunities.
Connect to Existing Tools
ODAIA's platform seamlessly connects with your current tools, delivering AI-powered insights directly where your teams already work.
Modular Solutions - Start Small, Scale Big
Choose the solution that addresses your most pressing challenge today. Our flexible approach lets you scale & expand when your ready.
Targeting Intelligence
Identify high value targets, understand behavioral trends, and find top performing channels. All personalized to the territory and HCP level.
Engagement Intelligence
Find the right time to connect with HCPs, understand why they’re suggested to call on, and plan the best route to get there, available for integration into your CRM.
Performance Intelligence
Assess territory performance and create personalized coaching plans with real-time insights for each individual rep.
Before ODAIA
Yesterday's Challenges
Wasted time on manual data entry & planning
Missed HCP opportunities
Generic, ineffective engagement
Fragmented data sources, overwhelming systems
Slow responses to market changes
Low visibility/ accountability
After ODAIA
The New Standard
Dynamic updates to brand strategy
Precision HCP targeting & segementation
Personalized, timely HCP engagements
Proactive, predictive AI insights
Improved ROI and resource allocation
Greater field team effeciencies and time savings
Real Results for Every Team
Why field teams choose ODAIA.
See how field teams are saving time & maximizing impact by focusing on the right opportunities at the right time.
Navigating Large Accounts
I cover an account with around 30 HCPs and it used to feel overwhelming. Now I can see who I should be targeting, what their PowerScore is, and which product fits their patients — so I walk in with a clear message and know exactly who to look for.
Field Sales Rep
Specialty Nutrition Company
Confidence From Data
It is helping me build confidence overall. It is much easier to push past a gatekeeper or work through an objection when the data is telling you this office is seeing these patients.
Field Sales Rep
Specialty Nutrition Company
Improved Prescriber Visibility
Mid-level prescribers are showing up who used to be rolled up under the supervising physician. Now I can see everyone underneath them who is actually writing and that changes who I call on & prioritize.
Field Sales Rep
Specialty Nutrition Company
Getting Into Closed Hospital Systems
A lot of the specialists I have trouble accessing sit inside closed hospital systems. Because I had their names and PowerScores from ODAIA, I worked out the email format and reached out cold. I've had a number of responses from HCPs inside the hospital — connections I would not have had otherwise.
Field Sales Rep
Specialty Nutrition Company
A Call Plan That Matches How Reps Actually Work
The ODAIA call plan matches a rep's workflow perfectly. Reps should live here, there's no reason to go anywhere else in the CRM to plan the week.
Territory Sales Rep
Top 10 Global Pharma
Every HCP Metric in One Place
The HCP page is the best part. Every metric on a physician is consolidated into one spot, so I'm not searching across other dashboards and reports trying to piece the picture together.
Specialty Sales Rep
Top 10 Global Pharma
New Reps are Productive from Day One
ODAIA raises the floor for everyone on pre-call planning. I have new colleagues getting up and running right now, and all they have to do is open the map and explore their territory. Seeing it laid out that way is a huge head start.
Senior Specialty Sales Rep
Top 10 Global Pharma
Finding and Reconnecting with High-Potential HCPs
Dynamic targeting helps me reconnect with HCPs I may have previously overlooked. It guides me toward those showing the most potential right now.
Field Sales Rep
Dermatology Specialty Division
Adapting to New Opportunities
With traditional static targeting, we only updated our lists a few times a year—so much potential went unnoticed. ODAIA’s dynamic segmentation shifts that completely. Now, I can see which healthcare professionals are gaining momentum right now and adjust my approach in real time.
Field Rep
Specialty Dermatology Unit
Acting Fast on Real-Time Insights
During a lunch meeting, an unexpected HCP joined. I knew them as a provider of our core product but when I quickly checked ODAIA, I saw they were a high-potential target for another therapy. I adapted my talking points and it went fantastically.
Territory Manager
Dermatology Business Unit
Optimizing Time with the Right HCPs
Instead of meeting with a low-priority target, I followed an ODAIA lead and had lunch with four HCPs ranked as high-value opportunities. This tool helps me focus where it matters most.
Key Account Executive
Enterprise Pharma Company
Expanding & Exploring New Territories
Two targets in a small town far from home appeared on my top 20 list. I visited them this week and discovered they both have significant potential.
Field Sales Rep
SMB Specialty Pharma
Surfacing High-Potential Targets
I met with a doctor flagged as a priority by ODAIA and completed a full detail. The next day, his office manager called to confirm they submitted a script. This was a quick win that wouldn’t have happened without this tool.
Regional Account Manager
Enterprise Pharma Company
Unexpected Wins
A provider appeared on my weekly curated list who wasn’t on my radar. I trusted the tool, had a face-to-face meeting, and discussed patient challenges. This led to a follow-up appointment where the HCP committed to identifying patients—a great opportunity created by ODAIA.
Specialty Sales Rep
Innovative Biotech Firm
Discovering Hidden Gems
I planned my calls around an appointment two hours away and noticed two nearby providers on my curated list. They weren’t on my radar before, but I met one who has a huge need. This tool opened my eyes to opportunities I would have missed.
Territory Sales Rep
Midsize Pharma Org
Effective Prioritization
Four of my top priorities this week were physicians who submitted scripts before I even visited them. ODAIA helps me identify and prioritize effectively, revealing opportunities I might have otherwise missed.
Pharmaceutical Sales Rep
Leading Global Pharma Company
ODAIA simplifies my pre-call planning by consolidating multiple data sources in one. So whether I'm in my car and load ODAIA on my tablet or at home on my computer, it's very simple. I meet a lot of customers and I only spend five minutes on ODAIA before I connect with them.
Top 25 Pharma Company
Why sales leaders choose ODAIA.
Discover how sales executives are driving brand growth, sales effeciency and smarter decisions.
More Opportunity Than Meets the Eye
I spent a day in the field with one of my reps and we found a gold mine. He had three anchor calls, and ODAIA surfaced ten or twelve new contacts around them. We stopped into three offices he had never seen before and they were thrilled we showed up. What it really identified is that his territory is a much larger opportunity than he ever imagined — and it changed how he routes and sequences his week.
National Sales Director
Specialty Nutrition Company
Pre-Call Planning Without the Digging
My team has never done pre-call planning like this. Everything they need to prepare is in one place, so they're not jumping between legacy reporting systems before every call. It has made life a lot easier.
Field Manager, Immunology
Top 10 Global Pharma
“AI can not only make the planning process more efficient, but also predict trends so our sales teams can decide how best to approach a market segment and enhance HCP engagement. We’re excited about the potential of ODAIA helping us get breakthrough neuroscience solutions to patients faster and more effectively.”
Commercial Operations Leader
Acadia Pharmaceuticals
Re-Engaging HCPs with Predictive Insights
The predictive insights helped our field team re-engage providers they had previously written off. Seeing their renewed potential led to impactful new conversations & opportunities.
Senior Sales Executive
Therapeutic Dermatology Group
Staying Current with Weekly Data Updates
With static targeting, we missed emerging opportunities. ODAIA’s dynamic segmentation shows me which HCPs are gaining momentum so I can adjust my approach in real time.
Account Executive
Dermatology Unit
Delivering Relevant, Timely Engagements
Our reps are 100% sold on ODAIA Field and it's value to provide insights for a more relevant and timely engagement with customers, rather than just reach and frequency.
Lead HCP Experience
GSK
Transforming Targeting with Dynamic Lists
Before our data was static & when we shared segmentation, reps would spot mismatches, saying, "This person isn't a top priority, why are they labeled as an A?" They felt it was a waste of time. Now with ODAIA, the change is remarkable. Reps are thrilled when they see PowerList.
Pharma Commercial Executive
Top 10 Pharma Company
Spotlighting Rising Stars to Drive Brand Growth
I really like the rising stars segment, with the predictive modelling, it helps me figure out who the rising stars are that can help grow the business. The higher the Powerscore, the higher their potential to impact the business. There’s something interesting with knowing who has the biggest upside.
Territory Sales Manager
Top 25 Pharma Company
Why marketing & brand teams choose ODAIA.
Learn how marketing and brand leaders are accelerating campaign impact and personalizing HCP interactions.
Start Where You Can Prove Impact
Start in the rep channel. It's the easiest place to show impact and build organizational belief. If you can get sales reps to follow the recommendations, you can convince any internal stakeholder this is worth doing.
Director, HCP Marketing
GSK
From Evergreen Campaigns to Continuous Personalization
Instead of leaving evergreen messages out for months at a time, the model is constantly finding the right message for the right HCP at the right time. Because I know it's optimizing against my brand strategy, I trust the recommendations it surfaces.
Director, HCP Marketing
GSK
No Black Boxes
I don't trust black boxes. If the model is right, I need to know why. If it's wrong, 'I trusted the model' isn't an answer when my boss asks. You need reporting that lets you see what it's doing and why.
Director, HCP Marketing
GSK
AI Has to Follow Brand Strategy
We need to remain in charge of what the model is optimizing for. AI tools shouldn't be the only thing in your stack that doesn't follow brand strategy — that's table stakes.
Director, HCP Marketing
GSK
Closing the Gap on n=1 Targeting
The problem we're trying to solve is n=1 HCP targeting. Even with sizeable digital and analytics teams, there's no way to get there without a lot of help. So we were making assumptions, building large target lists, and betting on the best messages for those groups — then reacting as they moved. Now, within the right guardrails, the model does that work.
Director, HCP Marketing
GSK
Empowering Teams with the Right Data
Reps don't need more data, they need the right insights. AI can help show reps exactly what HCPs have the biggest opportunity, and what to say, without spending hours digging through fragmented data.
Marketing Director
Ardelyx
Uncovering New Opportunities
Our team was amazed to see how insights aligned with their own perspectives and revealed new opportunities they wouldn’t have considered. ODAIA helps us focus quickly on the right customers and identify high-potential physicians who are more likely to prescribe in the future.
Dir. Omnichannel Marketing
Novo Nordisk
Empowering Reps with Predictive Analytics
One of the most exciting parts of using ODAIA Field is the predictive analytics. With 96% accuracy, it’s been able to show us where NBRX and TRX are headed—not just for our molecule, but for competitors as well. Putting these kinds of insights into our reps' hands from day one got them engaged and let them prioritize the right calls based on real data.
Director of Marketing, COPD
GSK
Enhanced Campaigns with a Unified Platform
ODAIA is not only a powerful targeting tool for the sales team but also an enabler for the marketing team to get insights that can be used for our communication and messaging. This platform holds all of our data and is our One-Stop-Shop for understanding the effectiveness of each tool we are using to disseminate our messaging. It's what allows us to create individualized plans for each of our customers. It will actually help us with mining insights that will ensure we differentiate and win for the patients.
Pharma Marketing Leader
Top 25 Pharma Company
Why data & operations teams choose ODAIA.
See how data and operations teams are simplifying processes and making faster, smarter decisions.
Moving Beyond Traditional Segmentation
Traditional segmentation methods are becoming outdated, and we must adapt to the dynamic nature of customer behavior. ODAIA's explainable ML insights gives our team a deeper understanding of customer behavior without overwhelming them with raw data.
Lead of HCP Experience
GSK
Accelerating Impact with AI
AI can not only make the planning process more efficient, but also predict trends so our sales teams can decide how best to approach a market segment and enhance HCP engagement. We’re excited about the potential of ODAIA helping us get breakthrough neuroscience solutions to patients faster and more effectively.
Commercial Operations Leader
Acadia Pharmaceuticals
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ODAIA is building AI-driven campaign sequencing, message optimization, and results-focused omnichannel orchestration solution for pharma marketing and brand teams.
Everest Group Matrix Report
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Learn how ODAIA can transform your commercial strategy & execution today.
