ODAIA CAMPAIGN Intelligence

AI-Powered Marketing orchestration for pharma

Smarter Campaigns. Real Results. Truly Personalized.

ODAIA is building AI-driven campaign sequencing, message optimization, and results-focused omnichannel orchestration solution for pharma marketing and brand teams. Personalize every HCP interaction and measure real business impact.
Become an Early Adopter
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Campaign Orchestration in Action

Customized journeys for HCP's with real impact.

Pharma marketers no longer have to choose between broad segmentation and true personalization.

ODAIA’s AI analyzes HCP behaviors, prescribing patterns, and channel preferences to recommend the right message, at the right time, through the right channel. Connect every campaign to real business results and deliver impact at the individual level.
Primary Use Cases:
  1. Personalized Sequencing: Build HCP-level journeys with tailored messaging, channel, and timing for each engagement.
  2. Dynamic Segmentation: Instantly group similar HCPs to uncover new, high-value segments and activate them.
  3. True Attribution: Measure campaign success with attribution modeling that goes beyond simple engagement metrics.
Become an early adopter

A smarter way to plan, launch, and measure omnichannel campaigns.

Experience the workflow that empowers your team to target the right HCPs, deliver personalized messages, and connect every campaign to real business results-all powered by ODAIA’s advanced AI.
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1
Understand every HCP.
Our AI evaluates your full HCP universe to understand behavior, identify needs, and pinpoint where each HCP is in their journey.
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2
Create personalized campaigns.
Our AI engines work in unison to determine the best channel, message, and timing sequence for each HCP—based on real-time data.
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3
Activate and evaluate impact.
Once activated by your team, our AI engines correlate activity to Rx outcomes and feed insights back to optimize future campaigns.

The AI Engine behind it all.

Introducing the Orchestration Engine.
Commercial teams in pharma have historically operated with broad segmentation and engagement strategies, often prioritizing volume over true brand impact.

The Orchestration Engine changes this by connecting every marketing action, channel, message, and timing-directly to brand outcomes. Plan, personalize, and activate campaigns at the HCP level with AI that ensures every engagement is relevant, measurable, and tied to business growth.
Read the press release
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Campaign precision for pharma marketers.

From months to minutes: AI that works as hard as your team.
Free your marketers from manual workflows and endless hand-offs. ODAIA’s AI delivers dynamic HCP segmentation, unified campaign planning, and decisions grounded in real script impact. Now, every message and channel is optimized for brand success, not just engagement metrics.

Unify fragmented processes, and tie every decision to it's impact on your brand's success.
Learn more about HCP targeting

The future of pharma omnichannel.

Connecting marketing & sales with unified insights.
ODAIA is no longer singularly focused on field execution. We are building an integrated, unified omnichannel ecosystem that connects marketing and sales through advanced analytics, AI, and real-world outcomes. Our Orchestration Engine is a powerful signal that ODAIA is leading the next phase of pharma omnichannel: personalized, measurable, and truly connected.
By breaking down silos and aligning campaigns with field activities, we empower commercial teams to deliver coordinated, data-driven engagements that drive brand growth. Together, we’re transforming how pharma engages healthcare professionals across every channel, every interaction, and every step of the customer journey.
Learn more about our platform
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Frequently Asked Questions

Find additional information about ODAIA Campaign Intelligence, and our Early Adopters Program.

Learn More
When will ODAIA Campaign Intelligence be available?

Early access is available through our Early Adopter Program (see below). Beta testing and general availability will be later in 2025.

How can I become an early adopter?

To apply for early access, simply fill out the form at the bottom of this page. We’ll ask for details about your geographic region, product maturity, and therapeutic area to tailor the experience to your needs.

How does ODAIA connect marketing & sales teams?

ODAIA's Orchestration Engine takes in marketing and sales activities to define the best campaign sequence, messages, and timing to engage with an HCP.

In the early stages, it recommends campaigns to be actioned by marketers, but users of ODAIA Field will get the added benefit of having sales and marketing activities coordinated through our platform.

How does ODAIA measure campaign impact?

Unlike traditional engagement metrics (e.g., opens/clicks), ODAIA ties channel-level actions to real business outcomes, measuring a campaigns impact via commercial metrics. Attribution models include HCP-level script lift and ROI per channel.

Does ODAIA integrate with existing CRM platforms?

Yes. ODAIA Field connects seamlessly with Veeva CRM or Salesforce, ensuring no disruption to sales workflows. As the Orchestration Engine is being built, it will not have a native connect with UI, however it's outputs are formatted such that they can be uploaded to your actioning platforms (CSV, API..etc)