AI-Powered Marketing orchestration for pharma
ODAIA is building AI-driven campaign sequencing, message optimization, and results-focused omnichannel orchestration solution for pharma marketing and brand teams. Personalize every HCP interaction and measure real business impact.

Customized journeys for HCP's with real impact.
ODAIA’s AI analyzes HCP behaviors, prescribing patterns, and channel preferences to recommend the right message, at the right time, through the right channel. Connect every campaign to real business results and deliver impact at the individual level.
- Personalized Sequencing: Build HCP-level journeys with tailored messaging, channel, and timing for each engagement.
- Dynamic Segmentation: Instantly group similar HCPs to uncover new, high-value segments and activate them.
- True Attribution: Measure campaign success with attribution modeling that goes beyond simple engagement metrics.

Understand every HCP.

Create personalized campaigns.

Activate and evaluate impact.
The AI Engine behind it all.
Introducing the Orchestration Engine.
The Orchestration Engine changes this by connecting every marketing action, channel, message, and timing-directly to brand outcomes. Plan, personalize, and activate campaigns at the HCP level with AI that ensures every engagement is relevant, measurable, and tied to business growth.

Campaign precision for pharma marketers.
From months to minutes: AI that works as hard as your team.
Unify fragmented processes, and tie every decision to it's impact on your brand's success.
The future of pharma omnichannel.
Connecting marketing & sales with unified insights.

Frequently Asked Questions
Find additional information about ODAIA Campaign Intelligence, and our Early Adopters Program.
Early access is available through our Early Adopter Program (see below). Beta testing and general availability will be later in 2025.
To apply for early access, simply fill out the form at the bottom of this page. We’ll ask for details about your geographic region, product maturity, and therapeutic area to tailor the experience to your needs.
ODAIA's Orchestration Engine takes in marketing and sales activities to define the best campaign sequence, messages, and timing to engage with an HCP.
In the early stages, it will recommend campaigns to be actioned by marketers, but users of ODAIA Field will get the added benefit of having sales and marketing activities coordinated through our platform.
Unlike traditional engagement metrics (e.g., opens/clicks), ODAIA ties channel-level actions to real business outcomes, measuring a campaigns impact on commercial metrics. Attribution models include HCP-level script lift and ROI per channel.
Yes. ODAIA connects seamlessly with Veeva CRM or Salesforce, ensuring no disruption to your current workflows.