ODAIA CAMPAIGN Intelligence

AI-Powered Marketing orchestration for pharma

Smarter Campaigns. Real Results. Truly Personalized.

ODAIA is building AI-driven campaign sequencing, message optimization, and results-focused omnichannel orchestration solution for pharma marketing and brand teams. Personalize every HCP interaction and measure real business impact.
Colourful graphic of target HCP's with signals from different marketing channels.
Introducing the Orchestration Engine.
Commercial teams in pharma have historically operated with broad segmentation and engagement strategies, often prioritizing volume over true brand impact.

The Orchestration Engine changes this by connecting every marketing action, channel, message, and timing-directly to brand outcomes. Plan, personalize, and activate campaigns at the HCP level with AI that ensures every engagement is relevant, measurable, and tied to business growth.
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From months to minutes: AI that works as hard as your team.
Free your marketers from manual workflows and endless hand-offs. ODAIA’s AI delivers dynamic HCP segmentation, unified campaign planning, and decisions grounded in real script impact. Now, every message and channel is optimized for brand success, not just engagement metrics.

Unify fragmented processes, and tie every decision to it's impact on your brand's success.
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Connecting marketing & sales with unified insights.
ODAIA is no longer singularly focused on field execution. We are building an integrated, unified omnichannel ecosystem that connects marketing and sales through advanced analytics, AI, and real-world outcomes. Our Orchestration Engine is a powerful signal that ODAIA is leading the next phase of pharma omnichannel: personalized, measurable, and truly connected.
By breaking down silos and aligning campaigns with field activities, we empower commercial teams to deliver coordinated, data-driven engagements that drive brand growth. Together, we’re transforming how pharma engages healthcare professionals across every channel, every interaction, and every step of the customer journey.
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Graphic of HCP with automated intelligence to reveal the ideal channel.

Frequently Asked Questions

Find additional information about ODAIA Campaign Intelligence, and our Early Adopters Program.

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When will ODAIA Campaign Intelligence be available?

Early access is available through our Early Adopter Program (see below). Beta testing and general availability will be later in 2025.

How can I become an early adopter?

To apply for early access, simply fill out the form at the bottom of this page. We’ll ask for details about your geographic region, product maturity, and therapeutic area to tailor the experience to your needs.

How does ODAIA connect marketing & sales teams?

ODAIA's Orchestration Engine takes in marketing and sales activities to define the best campaign sequence, messages, and timing to engage with an HCP.
In the early stages, it will recommend campaigns to be actioned by marketers, but users of ODAIA Field will get the added benefit of having sales and marketing activities coordinated through our platform.

How does ODAIA measure campaign impact?

Unlike traditional engagement metrics (e.g., opens/clicks), ODAIA ties channel-level actions to real business outcomes, measuring a campaigns impact on commercial metrics. Attribution models include HCP-level script lift and ROI per channel.

Does ODAIA integrate with existing CRM platforms?

Yes. ODAIA connects seamlessly with Veeva CRM or Salesforce, ensuring no disruption to your current workflows.