ODAIA Field Intelligence

Make the most of every engagement

Built for Pharma Sales Reps.

Prioritize high-value opportunities and optimize outreach by focusing on the right insights in real-time with ODAIA Field.
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Contact Sales

A Single Solution For Every Step of the Sales Process

Field provides ML-driven, personalized insights so that reps can understand WHO their best opportunities are, WHEN to engage with them, WHAT to discuss, and WHY in real-time.
1

Plan

2

Prepare

3

Execute

4

Measure

Customer Story: Re-thinking HCP Engagement
"Our reps are 100% sold on ODAIA's solution and it's value to provide insights about their customers to have more relevant and timely engagements, rather than just reach and frequency."
Smiling bald man with a long gray beard wearing a suit jacket in a wooden building with large windows.

Geoff Nocar

Lead of HCP Experiences at GSK
“
Watch the Full Webinar
Thumbnail image showing Geoff from GSK presenting in a webinar.
User interface showing a list of healthcare providers with ratings, dates, and contact options, highlighting Crystal Ball with address 596 Davis Dr, Keyport, NJ 07735, and detailed metrics on patient population, script volume, and market share.
Plan

Intelligent HCP Selections

Pick who to visit easily, with data analysis and personalized insights all rolled up into one easy-to-understand PowerScore. HCP scoring and weekly call lists based on recent activity and predicted behaviors are some of the ways Field makes your planning easier.
Product screenshot showing HCP insights within MAPTUAL.
Prepare

Dynamic Call Planning

Learn an HCP's behavior and recent script activities to strengthen the foundation of your engagements. By visualizing detailed, individualized information, Field helps you understand the 'why' behind each connection you make.
Product screenshot of HCP engagement actions generated in MAPTUAL.
Execute

Connect with Relevance and Timeliness

Discuss the most relevant topics through an HCP's most responsive channel. Field correlates your engagement history with an HCP's data to provide you with the topics, channels, and times that drive the greatest impact.
Product screenshot showing prescription data metrics inside MAPTUAL.
Measure

Continuously Improve

Understand your impact and where your opportunities lie moving forward. Field is constantly ingesting new data and refreshing it's insights so you can see changes in HCP PowerScores, predictions, and top channels as they happen in real time.

See It In Practice

From real deployment results to the strategy behind the platform.
Explore how ODAIA Field Intelligence is working in the market today.

Portfolio Growth Case Study

Three dermatology brands, one national field team, and a target list that couldn't keep up.
Read the Case Study

Pharma's Guide to Dynamic Targeting

Learn how commercial teams can move toward real-time, data-driven HCP engagement.
Read the Guide

Moving Beyond Static Targeting

Dynamic targeting means building models that run continuously in the background.
Read the Blog

Purpose Built for Pharma

Business Planning

Create quarterly, monthly, or weekly strategic plans with real-time insights and analysis.
  • PowerScores
  • Personalized Target Lists
  • Predicted Activities

Pre-Call Planning

Maximize customer engagements by reducing the time it takes to prepare 
for them.
  • Recent Activities
  • Behavioral Trends
  • Top Channels & Topics

Find Opportunities

Identify physicians before they write, with patented models.
  • Patented ML models
  • Patient Population Analysis
  • Personalized HCP Insights
Product screenshot of ODAIA MAPTUAL integrating into Veeva CRM.
ODAIA's solution in Veeva CRM MyInsights
Partners & Integrations

Seamless Integration with Your CRM

Field's advanced ML capabilities automate data analysis to deliver personalized insights to help commercial teams select and focus on the right HCPs within your existing solutions such as Veeva Vault CRM.
Veeva Integration
Platform Feautres + Benefits

Powered by the ODAIA Platform

Real-time & Relevant Insights

Our solution enables you to get personalized insights about HCPs as soon as your data refreshes.
  • HCP PowerScores represent an HCP’s likelihood to support your brand objectives
  • PowerScores are available for any therapeutic area and multiple products in your portfolio  
  • PowerList sorts HCPs by PowerScores so you can easily focus on the right HCPs and identify new opportunities
Explore the Platform

Get a Holistic View of Your HCPs

Our Behavioral Segmentation allows you to prioritize your target HCPs.
  • Bring hidden opportunities to light with behavioral segments like Starters which identify HCPs who are likely to begin writing your product soon
  • Understand past and predicted behavioral trends to create more personalized engagements
  • Go beyond the script to get a holistic view of your customers to better support them and their patients needs
Animation showing prescription metrics and details in MAPTUAL.

Proactive and Personalized Engagement

HCP Script & Volume charts provide the right information to drive engagement with HCPs
  • Analyze your brand’s performance compared to competitors for each HCP
  • Act on new opportunities and strengthen current relationships with a deeper understanding of the HCPs supporting your brand
  • Be better equipped for your engagements with recent script & volume values and future predictions for every product your HCP writes