The Commercial Intelligence Platform Built for Pharma

ODAIA simplifies my pre-call planning by consolidating multiple data sources in one. So whether I'm in my car and load ODAIA on my tablet or at home on my computer, it's very simple. I meet a lot of customers and I only spend five minutes on ODAIA before I connect with them.

National Sales Director

Top 25 Pharma Company

ODAIA saves me a lot of time during my pre-call planning. I no longer have to create an Excel spreadsheet because ODAIA does it for me. I have saved at least 30-50% of the time that it would normally have taken without ODAIA.

Sales Representative

Top 25 Pharma Company

I planned my calls around an appointment two hours away and noticed two nearby providers on my curated list. They weren’t on my radar before, but I met one who has a huge need. This tool opened my eyes to opportunities I would have missed.

Field: Hidden Gems

Territory Sales Rep

Midsize Pharma Org

I met with a doctor flagged as a priority by ODAIA and completed a full detail. The next day, his office manager called to confirm they submitted a script. This was a quick win that wouldn’t have happened without this tool.

Field: High-Potential Targets

Regional Account Manager

Enterprise Pharma Company

Instead of meeting with a low-priority target, I followed an ODAIA lead and had lunch with four HCPs ranked as high-value opportunities. This tool helps me focus where it matters most.

Field: Optimizing Time

Key Account Executive

Enterprise Pharma Company

During a lunch meeting, an unexpected HCP joined. I knew them as a provider of our core product but when I quickly checked ODAIA, I saw they were a high-potential target for another therapy. I adapted my talking points and it went fantastically.

Ortho Derm: Acting Fast

Territory Manager

Dermatology Business Unit

Dynamic targeting helps me reconnect with HCPs I may have previously overlooked. It guides me toward those showing the most potential right now.

Ortho Derm: Finding & Reconnecting HCPs

Field Sales Rep

Dermatology Specialty Division

The predictive insights helped our field team re-engage providers they had previously written off. Seeing their renewed potential led to impactful new conversations & opportunities.

Ortho Derm: Re-Engaging with Predictive Insights

Senior Sales Executive

Therapeutic Dermatology Group

“AI can not only make the planning process more efficient, but also predict trends so our sales teams can decide how best to approach a market segment and enhance HCP engagement. We’re excited about the potential of ODAIA helping us get breakthrough neuroscience solutions to patients faster and more effectively.”

Acadia: HCP engagement.

Commercial Operations Leader

Acadia Pharmaceuticals

My team has never done pre-call planning like this. Everything they need to prepare is in one place, so they're not jumping between legacy reporting systems before every call. It has made life a lot easier.

Pfizer: Pre-Call Planning

Field Manager, Immunology

Top 10 Global Pharma

ODAIA raises the floor for everyone on pre-call planning. I have new colleagues getting up and running right now, and all they have to do is open the map and explore their territory. Seeing it laid out that way is a huge head start.

Pfizer: Ramping New Reps

Senior Specialty Sales Rep

Top 10 Global Pharma

The HCP page is the best part. Every metric on a physician is consolidated into one spot, so I'm not searching across other dashboards and reports trying to piece the picture together.

Pfizer: Consolidated HCP View

Specialty Sales Rep

Top 10 Global Pharma

The ODAIA call plan matches a rep's workflow perfectly. Reps should live here, there's no reason to go anywhere else in the CRM to plan the week.

Pfizer: Matching How Reps Work

Territory Sales Rep

Top 10 Global Pharma

I spent a day in the field with one of my reps and we found a gold mine. He had three anchor calls, and ODAIA surfaced ten or twelve new contacts around them. We stopped into three offices he had never seen before and they were thrilled we showed up. What it really identified is that his territory is a much larger opportunity than he ever imagined — and it changed how he routes and sequences his week.

Nutricia: More Opportunities Than Expected

National Sales Director

Specialty Nutrition Company

A lot of the specialists I have trouble accessing sit inside closed hospital systems. Because I had their names and PowerScores from ODAIA, I worked out the email format and reached out cold. I've had a number of responses from HCPs inside the hospital — connections I would not have had otherwise.

Nutricia: Access to Closed Systems

Field Sales Rep

Specialty Nutrition Company

Mid-level prescribers are showing up who used to be rolled up under the supervising physician. Now I can see everyone underneath them who is actually writing and that changes who I call on & prioritize.

Nutricia: Prescriber Visibility

Field Sales Rep

Specialty Nutrition Company

It is helping me build confidence overall. It is much easier to push past a gatekeeper or work through an objection when the data is telling you this office is seeing these patients.

Nutricia: Confidence From Data

Field Sales Rep

Specialty Nutrition Company

I cover an account with around 30 HCPs and it used to feel overwhelming. Now I can see who I should be targeting, what their PowerScore is, and which product fits their patients — so I walk in with a clear message and know exactly who to look for.

Nutricia: Navigating Large Accounts

Field Sales Rep

Specialty Nutrition Company

We need to remain in charge of what the model is optimizing for. AI tools shouldn't be the only thing in your stack that doesn't follow brand strategy — that's table stakes.

GSK: AI Should Follow Brand Strategy

Director, HCP Marketing

GSK

I don't trust black boxes. If the model is right, I need to know why. If it's wrong, 'I trusted the model' isn't an answer when my boss asks. You need reporting that lets you see what it's doing and why.

GSK: Explainability and Trust

Director, HCP Marketing

GSK

Instead of leaving evergreen messages out for months at a time, the model is constantly finding the right message for the right HCP at the right time. Because I know it's optimizing against my brand strategy, I trust the recommendations it surfaces.

GSK: Continuous Personalization

Director, HCP Marketing

GSK

Start in the rep channel. It's the easiest place to show impact and build organizational belief. If you can get sales reps to follow the recommendations, you can convince any internal stakeholder this is worth doing.

GSK: Start in the Rep Channel

Director, HCP Marketing

GSK

Traditional segmentation methods are becoming outdated, and we must adapt to the dynamic nature of customer behavior. ODAIA's explainable ML insights gives our team a deeper understanding of customer behavior without overwhelming them with raw data.

GSK: Outdated Traditional Methods

Lead of HCP Experience

GSK

One of the most exciting parts of using ODAIA Field is the predictive analytics. With 96% accuracy, it’s been able to show us where NBRX and TRX are headed—not just for our molecule, but for competitors as well. Putting these kinds of insights into our reps' hands from day one got them engaged and let them prioritize the right calls based on real data.

GSK: Predictive Analytics Drive Rep Engagement

Director of Marketing, COPD

GSK

The problem we're trying to solve is n=1 HCP targeting. Even with sizeable digital and analytics teams, there's no way to get there without a lot of help. So we were making assumptions, building large target lists, and betting on the best messages for those groups — then reacting as they moved. Now, within the right guardrails, the model does that work.

GSK: The n=1 Targeting Problem

Director, HCP Marketing

GSK

Our team was amazed to see how insights aligned with their own perspectives and revealed new opportunities they wouldn’t have considered. ODAIA helps us focus quickly on the right customers and identify high-potential physicians who are more likely to prescribe in the future.

Novo: Actionable Insights

Dir. Omnichannel Marketing

Novo Nordisk

With static targeting, we missed emerging opportunities. ODAIA’s dynamic segmentation shows me which HCPs are gaining momentum so I can adjust my approach in real time.

Ortho Derm: Staying Current With Data Updates

Account Executive

Dermatology Unit

Before our data was static & when we shared segmentation, reps would spot mismatches, saying, "This person isn't a top priority, why are they labeled as an A?" They felt it was a waste of time. Now with ODAIA, the change is remarkable. Reps are thrilled when they see PowerList.

Commercial Exec: Replacing Static Lists

Pharma Commercial Executive

Top 10 Pharma Company

Reps don't need more data, they need the right insights. AI can help show reps exactly what HCPs have the biggest opportunity, and what to say, without spending hours digging through fragmented data.

Ardelyx: Delivering the Right Data

Marketing Director

Ardelyx

With traditional static targeting, we only updated our lists a few times a year—so much potential went unnoticed. ODAIA’s dynamic segmentation shifts that completely. Now, I can see which healthcare professionals are gaining momentum right now and adjust my approach in real time.

Ortho Derm: Adapting to New Opportunities

Field Rep

Specialty Dermatology Unit

AI can not only make the planning process more efficient, but also predict trends so our sales teams can decide how best to approach a market segment and enhance HCP engagement. We’re excited about the potential of ODAIA helping us get breakthrough neuroscience solutions to patients faster and more effectively.

Acadia: AI-Driven HCP Engagement

Commercial Operations Leader

Acadia Pharmaceuticals

Ultimately, ODAIA has provided a solution to our needs. I am quite excited to see the results of the Field offerings as I believe the solution is one that will drive better patient outcomes and will support our ambition. All great things!

Pharma Director: Improving Patient Outcomes

Pharma Sales Director

Top 10 Pharma Company

Personally, I am really enjoying the PowerScore predictive modeling. The higher their PowerScore, the higher their potential impact to the business. ODAIA allows me to keep a finger on the pulse of my territory.

Sales Rep: Predictive Modeling Replaces Guesswork

Territory Sales Rep

Top 10 Pharma Company

Our reps are 100% sold on ODAIA Field and it's value to provide insights for a more relevant and timely engagement with customers, rather than just reach and frequency.

GSK: Relevant & Timely Engagement

Lead HCP Experience

GSK

A provider appeared on my weekly curated list who wasn’t on my radar. I trusted the tool, had a face-to-face meeting, and discussed patient challenges. This led to a follow-up appointment where the HCP committed to identifying patients—a great opportunity created by ODAIA.

Field: Unexpected Wins

Specialty Sales Rep

Innovative Biotech Firm

Two targets in a small town far from home appeared on my top 20 list. I visited them this week and discovered they both have significant potential.

Field: Expanding Territories

Field Sales Rep

SMB Specialty Pharma

ODAIA is not only a powerful targeting tool for the sales team but also an enabler for the marketing team to get insights that can be used for our communication and messaging. This platform holds all of our data and is our One-Stop-Shop for understanding the effectiveness of each tool we are using to disseminate our messaging. It's what allows us to create individualized plans for each of our customers. It will actually help us with mining insights that will ensure we differentiate and win for the patients.

Marketing Leader: Unified Platform

Pharma Marketing Leader

Top 25 Pharma Company

Four of my top priorities this week were physicians who submitted scripts before I even visited them. ODAIA helps me identify and prioritize effectively, revealing opportunities I might have otherwise missed.

Field: Effective Prioritization

Pharmaceutical Sales Rep

Leading Global Pharma Company

I really like the rising stars segment, with the predictive modelling, it helps me figure out who the rising stars are that can help grow the business. The higher the Powerscore, the higher their potential to impact the business. There’s something interesting with knowing who has the biggest upside.

Sales Manager: Identifying Rising Stars

Territory Sales Manager

Top 25 Pharma Company