We are happy to announce that ODAIA has been named as one of the top twenty most innovative companies in Canada. The Canadian Innovation Exchange has been running the CIX TOP 20 awards program for 14 years and it represents Canada’s game-changing, on-the-rise companies.Read more
ODAIA has innovated a leading AI-powered Customer Data Platform (CDP) that is pioneering the combination of process mining, customer journey mapping, and AI to deliver goal-driven commercial insights and process automation as a SaaS platform.
Get closer to your customers with pharma's most innovative
AI-fueled Customer Data Platform.
Refine customer targeting using market drivers. Adjust them in real-time as necessary.
Understand Customer and Patient Journeys and provide contextual intelligence to Sales and Marketing Teams including Forecasting & Dynamic Targeting.
Measure, optimize and hyper-personalize the right message to the right HCP using the next best channels in order to deliver the Next Best Experience.
Turn your own machine learning outputs into production pipelines and deploy trough MAPTUAL's SaaS at scale and low latency.
Hear what our customers from companies around the world, have to say about MAPTUAL by ODAIA.
"After the pandemic, all our assumptions were thrown out the window. We now have a way to measure the value of all our marketing and sales channels for each of our HCP customers".
Director, Omnichannel Marketing
"MAPTUAL allowed us to measure the direct attribution of our marketing and sales activities to Rx, at the individual HCP level".
Marketing and Sales Lead
"With MAPTUAL, we are able to deliver HCP segments and targeting priorities to the field force on a weekly basis, as opposed to semi-annually".
Sales Operations Director
“I’m looking forward to using it [MAPTUAL] because this is a new way for us to interpret data”
Pharma Sales Rep
“Usually I just see a snapshot of one time period, this [MAPTUAL] is really easy to interpret and then look at the trends over time which is fantastic.”
Pharma Sales Rep
Explore our library of resources spanning the pharma ecosystem. Hear from experts on the topics, trends and developments you care about.
The global pandemic has changed the customer-facing pharma business, forever. With direct access more difficult than ever, and HCP preferences shifting permanently toward digital engagement and personalized support, digital transformation is now a main priority.
ODAIA is looking forward to taking part in the upcoming NEXT Normal Pharma Summit September event: "Digital Transformation in Pharma- the...
In this special episode of the NPC Podcast, ODAIA engaged in a conversation with industry leaders in digital and AI.