Predictive Field Intelligence Designed for Pharma Sales Teams

MAPTUAL is not only a powerful targeting tool for the sales team but also an enabler for the marketing team to get insights that can be used for our communication and messaging. This platform holds all of our data and is our One-Stop-Shop for understanding the effectiveness of each tool we are using to disseminate our messaging. It's what allows us to create individualized plans for each of our customers. It will actually help us with mining insights that will ensure we differentiate and win for the patients.

Marketing Manager

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Top 25 Pharma Company

One of the most exciting parts of using ODAIA Field is the predictive analytics. With 96% accuracy, it’s been able to show us where NBRX and TRX are headed—not just for our molecule, but for competitors as well. Putting these kinds of insights into our reps' hands from day one got them engaged and let them prioritize the right calls based on real data.

Frank Fascinato

Director of Marketing, COPD

GSK

Our reps are 100% sold on ODAIA Field and it's value to provide insights for a more relevant and timely engagement with customers, rather than just reach and frequency.

Geoff Nocar

Lead HCP Experience

GSK

Before our data was static & when we shared segmentation, reps would spot mismatches, saying, "This person isn't a top priority, why are they labeled as an "A"?" They felt it was a waste of time. Now with ODAIA, the change is remarkable. Reps are thrilled, saying, "I told you! This is the list!" when they see PowerList.

Commercial Executive

Top 10 Pharma Company

AI can not only make the planning process more efficient, but also predict trends so our sales teams can decide how best to approach a market segment and enhance HCP engagement. We’re excited about the potential of ODAIA helping us get breakthrough neuroscience solutions to patients faster and more effectively.

Shea Doughton

Commercial Operations Leader

Acadia Pharmaceuticals

Ultimately, ODAIA has provided a solution to our needs. I am quite excited to see the results of the Field offerings as I believe the solution is one that will drive better patient outcomes and will support our ambition. All great things!

Pharma Director

Top 10 Pharma Company

Personally, I am really enjoying the PowerScore predictive modeling. The higher their PowerScore, the higher their potential impact to the business. MAPTUAL allows me to keep a finger on the pulse of my business.

Sales Representative

Top 10 Pharma Company

Traditional segmentation methods are becoming outdated, and we must adapt to the dynamic nature of customer behavior. MAPTUAL's explainable ML insights gives our team a deeper understanding of customer behavior without overwhelming with raw data.

Geoff Nocar

Lead of HCP Experience

GSK

I really like the rising stars segment, with the predictive modelling, it helps me figure out who the rising stars are that can help grow the business. The higher the Powerscore, the higher their potential to impact the business. There’s something interesting with knowing who has the biggest upside.

National Sales Director

Top 25 Pharma Company