ODAIA Awarded CIX Top 20 Most Innovative Canadian Company

We are happy to announce that ODAIA has been named as one of the top twenty most innovative companies in Canada. The Canadian Innovation Exchange has been running the CIX TOP 20 awards program for 14 years and it represents Canada’s game-changing, on-the-rise companies.

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Transformative Innovation

ODAIA has innovated a leading AI-powered Customer Data Platform (CDP) that is pioneering the combination of process mining, customer journey mapping, and AI to deliver goal-driven commercial insights and process automation as a SaaS platform.

Add the Power of
AI Predictions to the Way You Work

Get closer to your customers with pharma's most innovative
AI-fueled Customer Data Platform.

Sales Rep/Manager


Next Best Audience

Refine customer targeting using market drivers. Adjust them in real-time as necessary.



Customer and Patient Journeys

Understand Customer and Patient Journeys and provide contextual intelligence to Sales and Marketing Teams including Forecasting & Dynamic Targeting.

Marketing or


with the "Next Best Audience"

Measure, optimize and hyper-personalize the right message to the right HCP using the next best channels in order to deliver the Next Best Experience.

Data Science


your own ML models

Turn your own machine learning outputs into production pipelines and deploy trough MAPTUAL's SaaS at scale and low latency.

Customer Testimonials

Hear what our customers from companies around the world, have to say about MAPTUAL by ODAIA.

"After the pandemic, all our assumptions were thrown out the window. We now have a way to measure the value of all our marketing and sales channels for each of our HCP customers".

Director, Omnichannel Marketing

"MAPTUAL allowed us to measure the direct attribution of our marketing and sales activities to Rx, at the individual HCP level".
Marketing and Sales Lead

"With MAPTUAL, we are able to deliver HCP segments and targeting priorities to the field force on a weekly basis, as opposed to semi-annually".

Sales Operations Director

“I’m looking forward to using it [MAPTUAL] because this is a new way for us to interpret data”

Pharma Sales Rep

“Usually I just see a snapshot of one time period, this [MAPTUAL] is really easy to interpret and then look at the trends over time which is fantastic.”

Pharma Sales Rep

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