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Engineering a system to capture change and power Customer Science
ODAIA product approach to Customer Science, finding insights (fishing) vs. providing actionable insights (providing the fish), challenge with NBA and last mile consulting projects, the power of “why,” and MAPTUAL as a system to capture change
ODAIA Attracts Top Talent to Accelerate Next Phase of Innovation and Customer Success
Life sciences industry experts and software innovators to help pharma companies advance their commercial strategies using Customer Science
Powering Customer Science and Commercial Excellence with AI
AI propelling Customer Science, industry dynamics driving the need for change, and lessons from past disruptions
Everest Group Recognizes ODAIA for Market Impact, Vision, and Capability
Top independent research firm positions ODAIA as a Major Contender among next-generation customer engagement platforms for life sciences
The Rise of Customer Science in Pharma to Predict HCP Journeys
Customer Science is an emerging practice that integrates data science, behavioral science, and AI to gain a deep understanding of the customer experience – or in the case of life sciences, HCPs and their patients – and what motivates their decisions along the customer journey.
Bridging the Gap Between Patients and Therapeutics: Predictive Analytics Helps Pharma Businesses Get the Right Treatments to Patients Faster
In today's competitive pharmaceutical marketplace, connecting patients with the most effective therapeutic options for them is more important than ever. Marketing tools with predictive analytics are making it easier for pharma companies to engage well-matched healthcare professionals (HCPs) and their patients. By understanding the needs and preferences of HCPs, these intelligent tools can help pharma companies create targeted and personalized sales pitches and marketing campaigns that ultimately improve patient outcomes.
Take the Guesswork Out of Pharma Sales Forecasting: Leveraging Predictive Analytics AI Solutions
Over the past three years, supply chain issues and drug shortages have become regular headlines and major stressors for pharma companies, HCPs, and patients. While pharma companies want to avoid this kind of press, there is also a great financial risk in overproducing medications that could expire before they are prescribed. Accurate sales forecasts help companies know how much of a drug is likely to be prescribed so they can prepare for what is ahead, as well as ensuring that every patient gets the treatment needed without excessive surplus. Predictive analytics tools can utilize artificial intelligence (AI) to help companies make better forecasts1, among other benefits, such as more optimized marketing.
ODAIA Named as a Sample Vendor in the Gartner® Hype Cycle™ for Life Science Commercial Operations, 2023
TORONTO - Today we announced that ODAIA has been listed as a Sample Vendor in the Gartner Hype Cycle for Life Science Commercial Operations, 2023 in the Sales Performance Management in LS category. Addressing the need for modern technology tools tailored for the pharmaceutical sales process, ODAIA’s automation and predictive analytics capabilities empower pharma sales representatives to make robust, data-driven decisions thanks to near-real-time visualizations and insights.
Reduce Burnout for Pharma Sales Reps Without Losing Sales
Sales reps in the pharmaceutical industry face many challenges in their day-to-day. They are constantly on the go, managing large territories and struggling to get face-to-face meetings with busy doctors. In order to get these conversations, reps put in extra preparatory work that can make days even longer and face higher pressure on time-limited calls. It's no wonder that pharma sales reps experience a high level of burnout. New tools that leverage the power of artificial intelligence (AI) show promising results for reducing burnout and improving work-life balance for these hardworking individuals.
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