The Trusted PLatform for Commercial Pharma Teams

I spent a day in the field with one of my reps and we found a gold mine. He had three anchor calls, and ODAIA surfaced ten or twelve new contacts around them. We stopped into three offices he had never seen before and they were thrilled we showed up. What it really identified is that his territory is a much larger opportunity than he ever imagined — and it changed how he routes and sequences his week.

My team has never done pre-call planning like this. Everything they need to prepare is in one place, so they're not jumping between legacy reporting systems before every call. It has made life a lot easier.

“AI can not only make the planning process more efficient, but also predict trends so our sales teams can decide how best to approach a market segment and enhance HCP engagement. We’re excited about the potential of ODAIA helping us get breakthrough neuroscience solutions to patients faster and more effectively.”

The predictive insights helped our field team re-engage providers they had previously written off. Seeing their renewed potential led to impactful new conversations & opportunities.

With static targeting, we missed emerging opportunities. ODAIA’s dynamic segmentation shows me which HCPs are gaining momentum so I can adjust my approach in real time.

Our reps are 100% sold on ODAIA Field and it's value to provide insights for a more relevant and timely engagement with customers, rather than just reach and frequency.

Before our data was static & when we shared segmentation, reps would spot mismatches, saying, "This person isn't a top priority, why are they labeled as an A?" They felt it was a waste of time. Now with ODAIA, the change is remarkable. Reps are thrilled when they see PowerList.

I really like the rising stars segment, with the predictive modelling, it helps me figure out who the rising stars are that can help grow the business. The higher the Powerscore, the higher their potential to impact the business. There’s something interesting with knowing who has the biggest upside.

Start in the rep channel. It's the easiest place to show impact and build organizational belief. If you can get sales reps to follow the recommendations, you can convince any internal stakeholder this is worth doing.

Instead of leaving evergreen messages out for months at a time, the model is constantly finding the right message for the right HCP at the right time. Because I know it's optimizing against my brand strategy, I trust the recommendations it surfaces.

I don't trust black boxes. If the model is right, I need to know why. If it's wrong, 'I trusted the model' isn't an answer when my boss asks. You need reporting that lets you see what it's doing and why.

We need to remain in charge of what the model is optimizing for. AI tools shouldn't be the only thing in your stack that doesn't follow brand strategy — that's table stakes.

The problem we're trying to solve is n=1 HCP targeting. Even with sizeable digital and analytics teams, there's no way to get there without a lot of help. So we were making assumptions, building large target lists, and betting on the best messages for those groups — then reacting as they moved. Now, within the right guardrails, the model does that work.

Reps don't need more data, they need the right insights. AI can help show reps exactly what HCPs have the biggest opportunity, and what to say, without spending hours digging through fragmented data.

Our team was amazed to see how insights aligned with their own perspectives and revealed new opportunities they wouldn’t have considered. ODAIA helps us focus quickly on the right customers and identify high-potential physicians who are more likely to prescribe in the future.

One of the most exciting parts of using ODAIA Field is the predictive analytics. With 96% accuracy, it’s been able to show us where NBRX and TRX are headed—not just for our molecule, but for competitors as well. Putting these kinds of insights into our reps' hands from day one got them engaged and let them prioritize the right calls based on real data.

ODAIA is not only a powerful targeting tool for the sales team but also an enabler for the marketing team to get insights that can be used for our communication and messaging. This platform holds all of our data and is our One-Stop-Shop for understanding the effectiveness of each tool we are using to disseminate our messaging. It's what allows us to create individualized plans for each of our customers. It will actually help us with mining insights that will ensure we differentiate and win for the patients.

Traditional segmentation methods are becoming outdated, and we must adapt to the dynamic nature of customer behavior. ODAIA's explainable ML insights gives our team a deeper understanding of customer behavior without overwhelming them with raw data.

AI can not only make the planning process more efficient, but also predict trends so our sales teams can decide how best to approach a market segment and enhance HCP engagement. We’re excited about the potential of ODAIA helping us get breakthrough neuroscience solutions to patients faster and more effectively.