Start Small. Prove Value.

Discover the Opportunities you’re Missing today

Get a one-time analysis that identifies which HCPs, territories, and growth areas you're overlooking, and where your team overusing resources. ODAIA's Opportunity Analysis gives you fast and clear information to help you close gaps and outpace your competitors.
See If You Qualify

Partnering with innovative BioPharmas.

See the Difference Dynamic Targeting Can Make

Validate how your current segmentation and targeting overlaps with dynamic targeting and highlight the opportunistic gaps. Using dynamic targeting ensures the most efficient resource allocation, take this first step to see how you compare today.
1. Data Load & Model Configuration
Provide your existing segmentation and targeting lists, market data, and other commercial inputs. ODAIA will then configure our AI models to match your brand strategy and objectives.
2. In Depth Analysis
ODAIA's team will conduct a holistic analysis to identify areas of overlapping targets, opportunities for growth, and suggest segments that may be using more resources than required.
3. Report Delivery & Insights
Along with receiving your refreshed segmentation and targeting list (via CSV) ODAIA will highlight the areas of overlap and opportunities to improve, and spotlight HCP stories to show behavioral changes that were previously missed.
See Where You Stand

Is Opportunity Analysis Right for You?

Find the HCPs over-engaging and the new opportunities you could be acting on.
ODAIA's Opportunity Analysis brings clarity, focus, and alignment to your teams.
Stock image of professional analyzing documents.
Criteria for Fit

Best For Clients Who:

See if your team and challenge match where Opportunity Analysis delivers the most impact:
  • Want to prove commercial impact before making bigger investments
  • Want to bring dynamic targeting into their organization but don't have full buy-in yet
  • Are looking to confirm assumptions made about their existing segmentation and targeting
Deliverables

What You Get:

Updated segments that you can action on right away.
  • Refreshed segmentation and targeting list
  • Analysis of overlapping HCPs, brand specific growth opportunities, and drift
  • Illustrative examples of HCPs you are over-engaging, and those you are missing
ODAIA product screen showing a curated call-list.
Stock photo of a pharma field rep with a target graphic in the background.
Next Steps

What Happens Next?

Your results are designed for action, choose what works best for your business and brand timing:
  1. Optimize the Field: Use Opportunity Analysis outputs to refresh your field plan, territories, or target lists. Give your reps the most recent information possible.
  2. ‍Align the Brand: Share updates lists with marketing and ops teams so you're working from the same, updated, source of truth
  3. Build Momentum: Give your teams the continued benefit of regularly updated segmentation and targeting with Targeting Intelligence, or take it one step further by deploying Field Intelligence within your CRM.

Real-World Findings in Pharma

While working with a variety of pharma companies from emerging biotechs and Top 10, ODAIA’s Opportunity Analysis has identified these key shifts. No matter the company, out-of-date lists are costing real growth.
When comparing ODAIA’s outputs to lists updated just 3–4 months ago, here’s the average change:
Increasing Importance

31%

of HCPs have taken actions that make them more impactful to your brand.
Falling Impact

22%

of HCPs show decreased engagement or impact to your brand.
The Hidden Costs
Opportunity Analysis surfaces the shifts that happen while your lists stay static.

HCP behavioral changes matter at every company size, which is why we support a variety of brands. Act on what’s happening now, not what happened three months ago.

Hear from our Customers

Discover how commercial leaders are driving brand growth, sales efficiency, and data-backed decision making with ODAIA.

One of the most exciting parts of using ODAIA Field is the predictive analytics. With 96% accuracy, it’s been able to show us where NBRX and TRX are headed—not just for our molecule, but for competitors as well. Putting these kinds of insights into our reps' hands from day one got them engaged and let them prioritize the right calls based on real data.

Empowering Reps with Predictive Analytics
Director of Marketing, COPD
GSK

Our team was amazed to see how accurately the insights aligned with their own perspectives—and even revealed new opportunities they wouldn’t have considered. ODAIA Field helps us focus quickly on the right strategic customers and identify high-potential targets who are more likely to prescribe in the future.

Uncovering New Opportunities
Dir. Omnichannel Marketing
Novo Nordisk

Our reps are 100% sold on ODAIA Field and it's value to provide insights for a more relevant and timely engagement with customers, rather than just reach and frequency.

Delivering Relevant, Timely Engagements
Lead HCP Experience
GSK

Reps don't need more data, they need the right insights. AI can help show reps exactly what HCPs have the biggest opportunity, and what to say, without spending hours digging through fragmented data.

Empowering Teams with the Right Data
Marketing Director
Ardelyx

Traditional segmentation methods are becoming outdated, and we must adapt to the dynamic nature of customer behavior. ODAIA's explainable ML insights gives our team a deeper understanding of customer behavior without overwhelming them with raw data.

Moving Beyond Traditional Segmentation
Lead of HCP Experience
GSK

Frequently Asked Questions

Get quick answers to the most common questions about Opportunity Analysis—timelines, requirements, and what you’ll gain.

How long does an Opportunity Analysis engagement take?

Typical engagements deliver outputs within 2–4 weeks from data input.

What data do we need to provide?

Targeting lists, Rx data, sales data, and territory mapping. ODAIA works with your native formats.

Do we need a dedicated tech team?

No advanced infrastructure required. ODAIA’s team handles platform setup and analysis.

Can we use the results even if we don’t move forward with ODAIA?

Yes, the outputs are designed for standalone use--internal planning, reporting, sales strategy.

What commercial benefits should we expect?

Expect new HCP opportunities, ROI clarity, and potential for extended engagement pending results.