PLATFORM OVERVIEW
Transforming data into Engagement
Re-engineer your workflows with predictive and personalized insights, on-demand, with the MAPTUAL platform.
RELEVANCE & TIMELINESS
Moving beyond Reach & Frequency.
Targeting the right HCP is as important as the message itself.
Conventional healthcare professional (HCP) targeting and call planning relies solely on historical data and rigid rules to identify top customers and determine when to engage. Even multi-channel call plans (MCCP) and other reach and frequency models use hard and fast rules when setting rep quotas for calls on segmented HCPs.
Conventional healthcare professional (HCP) targeting and call planning relies solely on historical data and rigid rules to identify top customers and determine when to engage. Even multi-channel call plans (MCCP) and other reach and frequency models use hard and fast rules when setting rep quotas for calls on segmented HCPs.
The MAPTUAL platform moves sales teams beyond reach and frequency to adopt a modernized engagement plan based on HCP relevance and timeliness. This means continuously tracking HCP activities and behaviors to dynamically suggest the optimal time for a rep to connect.
MAPTUAL ENGINES
powering our platform.
Upscale your sales processes with AI to create more efficient and effective outreach. Our core engines deliver a seamless rep experience from customer identification, to planning a visit and understanding the impact on territory performance.
Value Engine: The Who
Key Output: HCP PowerScore
Understand who's valuable with scoring customized to your brand strategy and territory. Our PowerScore combines historical analysis with predictive metrics for a holistic picture of each HCP.
Benefits:
- Understand HCPs better with holistic scoring
- Access behavioral analysis, both recent & predictive
- Identify top channels for each HCP
Relevance Engine: The When
Key Output: Dynamic Call Lists
Engage at the right time with dynamically generated, personalized call lists. Identify when it’s best to connect with your customers by bringing in the most recent data and
non-rx factors like patient volume on precursor therapies, and interactions with your brand.
Benefits:
- Make calls at the optimal time, without hours of analysis
- Consistently make better tradeoffs on who to see
- Use your time efficiently by identifying and visiting the most valuable HCPs in your territory
Insights Engine: The What
Key Output: Pre-Call Insights
Identify what you should know before calling on a suggested HCP with relevant and simplified pre-call insights. Benefit from our GenAI model that correlates data and summarizes what's most important for a rep to know.
Benefits:
- Explanations and visibility into why this HCP should be seen
- Insights personalized for each HCP
- More time spent building relationships instead of spreadsheets
Universe of HCPs
Who is most valuable?
Territory-Level PowerList
When should I engage?
Week 1 Suggested HCPs to engage with
What should I know?
Need-to-know information about an HCP
Solutions for every step of the sales process.
Empower your sales teams to spend less time analyzing data, and more time engaging with the right HCPs.
Targeting Intelligence
Identify high value targets, understand behavioral trends, and find top performing channels. All personalized to the territory and
HCP level.
Engagement Intelligence
Find the right time to connect with HCPs, understand why they’re suggested to call on, and plan the best route to get there, available for integration into your CRM.
Performance Intelligence
Assess territory performance and create personalized coaching plans with real-time insights for each individual rep.
Key Benefits
Improved efficiency and visibility
Cost savings on annual segmentation
Scalable, predictive analytics
CRM Integrations
HCP Script & behavioural trends
Flexible and agile datasets
Personalized strategies
Data-driven AI insights