Powering Our Platform
The Essential Guide to Dynamic Targeting
Explore the Benefits
Hear from our Customers
ODAIA simplifies my pre-call planning by consolidating multiple data sources in one. So whether I'm in my car and load ODAIA on my tablet or at home on my computer, it's very simple. I meet a lot of customers and I only spend five minutes on ODAIA before I connect with them.
Traditional segmentation methods are becoming outdated, and we must adapt to the dynamic nature of customer behavior. ODAIA's explainable ML insights gives our team a deeper understanding of customer behavior without overwhelming them with raw data.
One of the most exciting parts of using ODAIA Field is the predictive analytics. With 96% accuracy, it’s been able to show us where NBRX and TRX are headed—not just for our molecule, but for competitors as well. Putting these kinds of insights into our reps' hands from day one got them engaged and let them prioritize the right calls based on real data.
Our team was amazed to see how accurately the insights aligned with their own perspectives—and even revealed new opportunities they wouldn’t have considered. ODAIA Field helps us focus quickly on the right strategic customers and identify high-potential targets who are more likely to prescribe in the future.
Our reps are 100% sold on ODAIA Field and it's value to provide insights for a more relevant and timely engagement with customers, rather than just reach and frequency.
Platform Overview: Engines
Value Engine: The Who
Understand who's valuable with scoring customized to your brand strategy and territory. Our PowerScore combines historical analysis with predictive metrics for a holistic picture of each HCP.
Benefits:
- Understand HCPs better with holistic scoring
- Access behavioral analysis, both recent & predictive
- Identify top channels for each HCP
Curation Engine: The When
Engage at the right time with dynamically generated, personalized call lists. Identify when it’s best to connect with your customers by bringing in the most recent data and
non-rx factors like patient volume on precursor therapies, and interactions with your brand.
Benefits:
- Make calls at the optimal time, without hours of analysis
- Consistently make better tradeoffs on who to see
- Use your time efficiently by identifying and visiting the most valuable HCPs in your territory
Insights Engine: The What
Identify what you should know before calling on a suggested HCP with relevant and simplified pre-call insights. Benefit from our GenAI model that correlates data and summarizes what's most important for a rep to know.
Benefits:
- Explanations and visibility into why this HCP should be seen
- Insights personalized for each HCP
- More time spent building relationships instead of spreadsheets
Attribution Engine: The Results
Understand which actions from your campaigns had the biggest impact on customers and which ones missed the mark. Draw correlations between campaign activity and real Rx results so you can better report on your performance and plan for the future.
Benefits:
- Understand how each activity affected an HCP
- Get a better view of campaign’s downstream impact
- Connect marketing to real prescriptions
Sequencing Engine: The Coordinator
Bridge the gap between marketing and sales to create a cohesive and connected experience for HCPs. Optimize content delivery through each channel based on past impact to ensure the best engagement for each individual HCP.
Benefits:
- Clear and connected stories for HCPs
- Reduced silos between sales and marketing
- Engagements that build instead of detract
Platform Overview: Engines
