Stay informed on the AI in pharma, commercial innovation, and change management. Browse all featured resources.
AI Readiness Assessment
This actionable checklist evaluates your team's AI readiness across four critical pillars, helping you identify gaps and prioritize high-impact AI adoption. Get practical next steps & advice to help you focus efforts.


Dynamic Targeting Case Study
Learn how commercial teams moved from static lists to dynamic call plans, achieved 25% more calls, improved market reach, and better prescription outcomes.



ODAIA Field Case Study
Discover how a top-10 pharma brand powered growth and efficiency with ODAIA Field. In just six months, they saw an 8x return on investment, a 6% increase in new patient starts, and reps saved time on daily pre-call planning. Learn how smarter targeting drives measurable results.
Everest Group PEAK Matrix® Report
ODAIA recognized as the only Major Contender and Star Performance in this year's Everest Group's Life Sciences Next-generation Customer Engagement Platforms (CEP) Assessment.


Customer Science PDF
Learn more about our company and the innovative solutions we developed to allow Pharma commercial teams to easily adapt to market dynamics and evolving customer preferences.
Customer Science Webinar
Industry Experts from GSK and ODAIA discuss a novel approach in pharma integrating data science, behavioral science, and AI.