On-Demand Customer Webinar

Customer Science Webinar

The New Science Behind Meaningful HCP Engagements

Session Takeaways:

Gain insights from experienced industry leaders on practical steps for driving innovation and making effective changes within pharma organizations.

Learn lessons from past industry disruptions and hear real-world examples of top pharma companies using AI and digital innovations to enhance customer engagement.

Understand how Customer Science transcends traditional methods and provides a concrete understanding of HCP preferences.

Examine the pivotal role of AI in powering Customer Science, enabling near-real-time actionable insights about what’s important to HCPs and ultimately reducing time to therapy.

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Featured Speakers:

Geoff Nocar

Lead of HCP Experience | GSK

Geoff, a seasoned pharma leader with 26 years of experience, is dedicated to elevating customer experiences. His expertise spans various disciplines, including sales, marketing, and strategic operations, and most recently focused on bringing digital innovation to GSK’s commercial operations. Geoff excels in fostering high-performing teams and devising agile solutions to drive business growth. As Lead of HCP Experience at GSK, Geoff is responsible for the integration of digital innovations to enhance customer engagement. With an extensive background in sales leadership, marketing strategy, and launch planning, Geoff is an established speaker and thought leader in pharma commercial strategies.

Peter Harbin

VP, Industry Solutions and Strategy | ODAIA Intelligence

With over 25 years in Life Science, Pete is a respected leader, known for his market influence and expertise in Business Intelligence, Information Management, and Customer Science. Pete's thought leadership as an industry speaker has been quoted at numerous media outlets in analytics and cloud computing. Formerly a Partner/Managing Director at Deloitte Consulting, Vice President at Veeva Systems, and General Manager at IMS Health (IQVIA), Pete has impacted 100+ Life Science companies across 36 countries.