With rep efficiency in mind, ODAIA partnered with Veeva to ensure that insights generated by our platform are easily accessible. Whether planning calls or managing unexpected run-ins, reps can discuss relevant topics with the right HCPs without learning new tools or changing their workflow.
Looking ahead, we’re also preparing for our integration with Vault CRM, which will bring even more advanced capabilities to support your team’s success in the future.
A sales rep gets their new plan of action (PoA) after 3 to 6 months. They need to identify which HCPs to prioritize.
Current Challenge
The rep only has national-derived ABC segmentation, requiring hours of data analysis or reliance on field knowledge.
ODAIA Solution
ODAIA assigns HCPs a territory-specific PowerScore, factoring in brand strategy and goals.
Benefits
Adopt new targeting in hours instead of weeks. Easily identify top HCPs with territory-level PowerScores.
A brand gets approval for a new indication.
Current Challenge
The rep hasn't previously called on HCPs for this indication and doesn't know where to start.
ODAIA Solution
ODAIA uses historical data and analogous products to identify key HCPs for the new approval.
Benefits
Quickly assess who to visit based on new and existing indications, with insights directly in the HCP’s profile.
A rep plans their HCP calls for the coming week.
Current Challenge
Reps may receive rigid, rules-based suggestions with little guidance on trade-off decisions.
ODAIA Solution
ODAIA provides a personalized call plan of HCPs likely to drive brand growth based on recent activity.
Benefits
Reduce planning time with individualized, territory-based call lists, factoring in recent events and predicted behaviors.
A rep has calls booked and needs to plan additional calls around those visits.
Current Challenge
Researching HCPs across platforms and manually plotting them onto a map is time-consuming.
ODAIA Solution
ODAIA’s Map View shows nearby HCPs and their PowerScore ranking, with filters for suggested visits.
Benefits
Maximize productivity by filling idle time with impactful meetings with nearby HCPs.
A rep is on their way to their first call of the day. In the parking lot of
the facility, they review their notes on the HCP.
Current Challenge
Essential information is spread across multiple platforms.
ODAIA Solution
ODAIA’s GenAI provides a clear summary of notable recent activities and predicted trends.
Benefits
Access all relevant information in the CRM, eliminating the need to search across platforms.
Hear from our Customers
Traditional segmentation methods are becoming outdated, and we must adapt to the dynamic nature of customer behavior. MAPTUAL's explainable ML insights gives our team a deeper understanding of customer behavior without overwhelming with raw data.
MAPTUAL is not only a powerful targeting tool for the sales team but also an enabler for the marketing team to get insights that can be used for our communication and messaging. This platform holds all of our data and is our One-Stop-Shop for understanding the effectiveness of each tool we are using to disseminate our messaging. It's what allows us to create individualized plans for each of our customers. It will actually help us with mining insights that will ensure we differentiate and win for the patients.
MAPTUAL simplifies my pre-call planning by consolidating multiple data sources in one. So whether I'm in my car and load MAPTUAL on my tablet or at home on my computer, it's very simple. I meet a lot of customers and I only spend five minutes on MAPTUAL before I connect with them.
One of the most exciting parts of using ODAIA Field is the predictive analytics. With 96% accuracy, it’s been able to show us where NBRX and TRX are headed—not just for our molecule, but for competitors as well. Putting these kinds of insights into our reps' hands from day one got them engaged and let them prioritize the right calls based on real data.
Our reps are 100% sold on ODAIA Field and it's value to provide insights for a more relevant and timely engagement with customers, rather than just reach and frequency.