HCP Targeting Solutions
Precision HCP Targeting for Pharma Success
Leverage advanced AI to identify high-value HCPs, understand behavioral trends, and optimize your targeting strategy in real-time.
Revolutionize your targeting approach
Dynamic Targeting Without the Analysis Lag
Traditional segmentation and targeting in pharma can take months and involves manual data analysis from various teams. With reps handling multiple products and indications, this process becomes increasingly complex.
ODAIA’s Targeting Intelligence solution automates segmentation and targeting, making brands more agile and responsive. Our no-code interface and proprietary algorithms reduce lag time from months to hours, continuously updating target lists with real-time data refreshes to identify behavioral trends and top-performing channels.
Move beyond manual analysis and outdated targeting methods.
ODAIA’s Targeting Intelligence solution automates segmentation and targeting, making brands more agile and responsive. Our no-code interface and proprietary algorithms reduce lag time from months to hours, continuously updating target lists with real-time data refreshes to identify behavioral trends and top-performing channels.
Move beyond manual analysis and outdated targeting methods.
ML-Driven Territory Targeting
PowerScores for Personalized HCP Targeting.
Consider precursor therapies, diagnoses, behavioral trends and other context specific to the region. Allow for more granular differentiation between HCPs within a territory to support reps in making consistent and data-driven tradeoff decisions.
Benefits:
Consider precursor therapies, diagnoses, behavioral trends and other context specific to the region. Allow for more granular differentiation between HCPs within a territory to support reps in making consistent and data-driven tradeoff decisions.
Benefits:
- Territory-specific HCP insights
- Data-driven differentiation between HCPs
- Real-time target list updates
Predictive Behavioral Segmentation
Beyond Rx: AI-Powered HCP Behavioral Analysis.
Use HCP behaviors to understand who is more likely to try a new product, who is just entering the therapeutic space, and who loves your brand. HCPs are more than their scripts so understanding what drives their actions is crucial.
Benefits:
Use HCP behaviors to understand who is more likely to try a new product, who is just entering the therapeutic space, and who loves your brand. HCPs are more than their scripts so understanding what drives their actions is crucial.
Benefits:
- Identify HCPs likely to adopt new products
- Analyze behavioral trends within territories
- Enable personalized HCP engagement strategies
Individual Channel Assesment
Prioritize the right channel.
Identify an HCP’s true top channels by correlating historical activity data from sales and marketing efforts with HCP actions and responses.
Benefits:
Identify an HCP’s true top channels by correlating historical activity data from sales and marketing efforts with HCP actions and responses.
Benefits:
- Data-driven channel preferences for each HCP
- Optimize engagement strategies across channels
- Track and adapt to changing HCP preferences
Solutions for every step of the sales process.
Empower your sales teams to spend less time analyzing data, and more time engaging with the right HCPs.
Targeting Intelligence
Identify high value targets, understand behavioral trends, and find top performing channels. All personalized to the territory and
HCP level.
Engagement Intelligence
Find the right time to connect with HCPs, understand why they’re suggested to call on, and plan the best route to get there, available for integration into your CRM.
Performance Intelligence
Assess territory performance and create personalized coaching plans with real-time insights for each individual rep.
Key Benefits
Explainability and visibility
Recent and predictive trends
Personalized territory insights
Flexible and agile datasets
Improved sales effeciency
CRM integrations
Personalized strategies
Data-driven AI insights
proven results
Transform Your Pharma Sales
Enhance your business operations.
Real-time predictive insights.
Streamline internal processes to support brand growth.
+33%
NBRx Lift in new brands for ODAIA pilot users.
10+
Hours saved on pre-call planning per rep, per month.
85%
Utilization rate
for sales reps over
6 months.
Before Odaia
Manual data integration
Delayed insights
Complex user interfaces
Lengthy time-to-value
High operational costs
After Odaia
Automated data integration
Real-time predictive insights
User-friendly interfaces
Rapid onboarding
Cost effiency