HCP Targeting Solutions

Precision HCP Targeting for Pharma Success

Leverage advanced AI to identify high-value HCPs, understand behavioral trends, and optimize your targeting strategy in real-time.
PowerScores for Personalized HCP Targeting.
Consider precursor therapies, diagnoses, behavioral trends and other context specific to the region. Allow for more granular differentiation between HCPs within a territory to support reps in making consistent and data-driven tradeoff decisions.

Benefits:

  • Territory-specific HCP insights
  • Data-driven differentiation between HCPs
  • Real-time target list updates
Beyond Rx: AI-Powered HCP Behavioral Analysis.
Use HCP behaviors to understand who is more likely to try a new product, who is just entering the therapeutic space, and who loves your brand. HCPs are more than their scripts so understanding what drives their actions is crucial.

Benefits:
  • Identify HCPs likely to adopt new products
  • Analyze behavioral trends within territories
  • Enable personalized HCP engagement strategies
Prioritize the right channel.
Identify an HCP’s true top channels by correlating historical activity data from sales and marketing efforts with HCP actions and responses.

Benefits:

  • Data-driven channel preferences for each HCP
  • Optimize engagement strategies across channels
  • Track and adapt to changing HCP preferences

Solutions for every step of the sales process.

Empower your sales teams to spend less time analyzing data, and more time engaging with the right HCPs.
Targeting Intelligence
Identify high value targets, understand behavioral trends, and find top performing channels. All personalized to the territory and 
HCP level.
Engagement Intelligence
Find the right time to connect with HCPs, understand why they’re suggested to call on, and plan the best route to get there, available for integration into your CRM.
HCP Engagement
Performance Intelligence
Assess territory performance and create personalized coaching plans with real-time insights for each individual rep.
An analytics dashboard in ODAIA showing territory and pharma sales rep performance. A mapping/ routing interface that shows geographic location of HCPs in a sales reps territory. The ODAIA dashboard showing HCP targeting and pre-call insights

Key Benefits

Explainability and visibility
Recent and predictive trends
Personalized territory insights
Flexible and agile datasets
Improved sales effeciency
CRM integrations
Personalized strategies
Data-driven AI insights
Stock image of a doctor/ physician doing research on her laptop.
proven results

Transform Your Pharma Sales

Enhance your business operations.

Real-time predictive insights.

Streamline internal processes to support brand growth.

Book Demo
+33%
NBRx Lift in new brands for ODAIA pilot users.
10+
Hours saved on pre-call planning per rep, per month.
85%
Utilization rate 
for sales reps over
6 months.
Before Odaia
Manual data integration
Delayed insights
Complex user interfaces
Lengthy time-to-value
High operational costs
After Odaia
Automated data integration
Real-time predictive insights
User-friendly interfaces
Rapid onboarding
Cost effiency

What Our Customers Say