Human-Centric AI Solutions

About ODAIA

ODAIA delivers AI-powered commercial intelligence for life sciences. Unifying data, accelerating results, and helping commercial teams deepen engagement and enhance care for providers and patients.

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Partnering with innovative BioPharmas.

Our Origin Story

Building ODAIA

ODAIA was founded in 2018 with a bold ambition: to transform how life sciences companies connect with healthcare providers and ultimately benefit patients. Confronted by an industry overwhelmed with fragmented data and inefficient commercial processes, our founders saw an opportunity to make a difference—leveraging AI and automation to simplify complexity, spark innovation, and accelerate time to therapy for patients everywhere.

Today, our AI-powered solutions unify commercial data and empower teams to drive smarter engagement, better outcomes, and meaningful impact for healthcare providers and the patients they serve. While the healthcare landscape continues to evolve, our commitment to innovation, partnership, and improved patient journeys remains at the heart of everything we do.

Our Mission

Reducing patients time to therapy by enabling meaningful interactions with healthcare providers, powered by AI-driven, human-centric software.

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Our Vision

Guiding people toward improved health journeys through shared insights, collective experiences, advanced technology, and continuous innovation.

The Story Behind the Name

ODAIA noun: (pronounced 'oh-day-yeah): An Ancient Greek word meaning a salesperson’s “tools of the trade," symbolizing empowerment through the right tools.

Our Core Values

At ODAIA, our values shape our culture and direct our actions. They are the foundation of how we collaborate, innovate, and grow. These principles ensure we remain focused on our mission, united by trust, and committed to delivering exceptional results for our customers.

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Ignite Innovation

We innovate, think creatively, share, support and embrace good ideas.

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Own It

We seek to understand, take the right action quickly, own solving challenges, deliver quality and together we drive meaningful change for ODAIA and our customers.

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Stand Together

We lead with trust and integrity, champion each others success, anchor our actions in our values and do what's right for customers and teammates.

Join Our Team

Careers at ODAIA

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ODAIA is led by experienced entrepreneurs, scientists, machine learning engineers, and industry veterans from:

Meet Our Team

ODAIA Leadership Team

Serial entrepreneur and Silicon Valley technology executive with over 25 years of experience as a startup founder, public company executive and board member in semiconductor, IoT, SaaS and digital health. He founded Morega (exit to AT&T) and was an executive at Marvell and BlackBerry.

Philip Poulidis

Chief Executive Officer & Co-Founder

Greater than 20 years in the IT industry with experience in leading technical teams to deliver complex customer solutions for Morega (exit to AT&T), Ceridian and Capital One.

Zak Beharie

Chief Technology Officer

A financial leader, operational business partner and qualified CPA/CA, Rebecca has more than 25 years international experience. Most recently, CFO & Head of Talent at Nudge (exited), she also served as SVP Finance at Wave (exited to H&R Block NYSE:HRB) and in the capacity of other senior finance roles at Ceridian and Rogers Communications.

Rebecca Skvorc

Chief Financial Officer

Experienced Software Engineering and Product professional. With a Master's degree in Engineering Product Design, Mark specializes in new product development. Mark has worked for Morega (exit to AT&T), RBC and Tribalscale.

Mark Zou

Chief Product Officer

With over 25 years in Life Science, Pete is known for his market influence and expertise in Business Intelligence, Information Management, and Customer Science. Formerly a Partner/Managing Director at Deloitte Consulting, Vice President at Veeva Systems, and General Manager at IMS Health (IQVIA), Pete has impacted 100+ Life Science companies across 36 countries.

Peter Harbin

Chief Strategy & Customer Officer

An experienced, results-oriented Human Resources professional and leader, Laura has worked in multiple industries. Laura has comprehensive expertise in all areas of HR, including employee relations, training and development, talent acquisition, compensation, and the development and implementation of people-focused change management and strategy.

Laura Ricci

Chief Human Resources Officer

Jim Diefenbach brings over three decades of experience driving growth and innovation in technology and life sciences. Holding leadership roles at AstraZeneca, Sunovion, Biogen, and Veeva Systems, Jim's expertise spans sales, strategy, and operations across industries. As Chief Revenue Officer, he leads a team dedicated to empowering pharmaceutical companies to use AI-powered insights for impactful engagement with healthcare professionals.