Partnering with innovative BioPharmas.
ODAIA works in Veeva, Vault CRM and Salesforce, so your HCP priorities stay exactly where you need them through a migration or across teams on different CRMs.
How ODAIA Connects to your CRM
A rep gets a new plan of action (POA) and needs to decide which HCPs to prioritize.
Challenge
National ABC segments don’t reflect the territory, reps spend hours on analysis or fall back on gut feel.
With ODAIA
Every HCP gets a territory-specific PowerScore based on brands strategy and goals.
Result
Reps adopt new targeting in hours instead of weeks and can identify top-priority HCPs.
A brand gets approval for a new indication, triggering an immediate shift in rep priorities.
Challenge
The rep has never called on these HCPs for this indication and doesn't know where to start.
With ODAIA
Historical data and analogous products identify the HCPs most likely to prescribe.
Result
Reps quickly assess who to see first, with insights directly in the HCP’s profile.
A rep plans their HCP calls for the coming week.
Challenge
Rules-based call lists give no insights as to why an HCP is on the list or how to weigh trade-offs.
With ODAIA
Reps receive a personalized call plan based on recent activity and predicted behavior.
Result
Less time planning, and more confidence in who to call with recent events & predictive insights.
A rep has calls booked and wants to fill the gaps in between.
Challenge
Finding nearby HCPs means searching different platforms and manually planning them into your route.
With ODAIA
Map View shows nearby HCPs ranked by PowerScore, with filters for suggested visits.
Result
Reclaim lost time with meaningful engagements with nearby HCPs.
A rep reviews notes before every meeting.
Challenge
Key data and HCP details are scattered across multiple systems and tools.
With ODAIA
Individual HCP insights summarize recent activity and predicted trends, right in the CRM.
Result
Reps easily access details and walk into meetings prepared without leaving the CRM.
“Increasingly, we’re seeing new models that prioritize relevance and timeliness over traditional measures like reach and frequency. Personalization, real-time communication channels, and relevant content are giving HCPs what they need, when they need it.”
Discover ODAIA
Hear from our Customers
Traditional segmentation methods are becoming outdated, and we must adapt to the dynamic nature of customer behavior. ODAIA's explainable ML insights gives our team a deeper understanding of customer behavior without overwhelming them with raw data.
One of the most exciting parts of using ODAIA Field is the predictive analytics. With 96% accuracy, it’s been able to show us where NBRX and TRX are headed—not just for our molecule, but for competitors as well. Putting these kinds of insights into our reps' hands from day one got them engaged and let them prioritize the right calls based on real data.
The problem we're trying to solve is n=1 HCP targeting. Even with sizeable digital and analytics teams, there's no way to get there without a lot of help. So we were making assumptions, building large target lists, and betting on the best messages for those groups — then reacting as they moved. Now, within the right guardrails, the model does that work.
Our team was amazed to see how insights aligned with their own perspectives and revealed new opportunities they wouldn’t have considered. ODAIA helps us focus quickly on the right customers and identify high-potential physicians who are more likely to prescribe in the future.
Reps don't need more data, they need the right insights. AI can help show reps exactly what HCPs have the biggest opportunity, and what to say, without spending hours digging through fragmented data.
