Your AI Advantage in Pharma

Predictive Field Intelligence Built for Commercial Pharma

Connect all your pharma data, teams, and workflows in one platform—powering predictive insights, smarter HCP engagement, and commercial growth.

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Trusted by the most innovative biopharmas,

from the world's largest to the most dynamic.

$12B+

Revenue supported annually

20+

Brands onboarded

85%

Avg. weekly utilization rate

7-14%

Avg. Incremental Rx Lift

Pharma's Commercial Challenge

Disconnected data and manual processes make it hard to find and engage the right HCPs. Teams waste time, miss key
opportunities, and see brand growth slow down.

The AI-Powered Solution

ODAIA connects your data and delivers AI-driven insights in real time. Teams can target the right HCPs, streamline their
workflow, and unlock stronger, faster commercial growth.

AI-Powered Features Built for Commercial Pharma

Our AI ingests customer data to provide actionable insights, enabling reps to make informed decisions and prioritize their efforts.

Predictive Analytics

Machine learning models predict prescription behaviors and engagement patterns, enabling proactive strategy adjustments, in real-time.

ML-Driven Territory Targeting (PowerScores)

PowerScores represent an HCP’s propensity to support your brand objective. They include both recent and predictive data signals for optimal and up-to-date targeting.

Consider precursor therapies, diagnoses, behavioral trends and other context specific to the region.

Predictive Behavioral Segmentation

Use HCP behaviors to understand who is more likely to try a new product, who is just entering the therapeutic space, and who loves your brand.

Individual Channel Attribution

Identify an HCP’s true top channels by correlating historical activity data from sales and marketing efforts with HCP actions and responses.

ML-Driven Personalized Call Lists

Ensure reps are driving the greatest impact by visiting HCPs at the right time. Machine learning algorithms generate dynamic call lists for each rep, specific to each territory.

GenAI Pre-Call Insights

Equip your reps with AI-powered, contextual insights. Get the most relevant and recent information summarized so reps can personalize each HCP interaction.

Dynamic Route Planning & Map View

Our interactive map visualizes HCPs by value across territories, enabling reps to make informed decisions on-the-go and seize impromptu engagement opportunities.

Connect to Existing Tools

ODAIA's platform seamlessly connects with your current tools, delivering AI-powered insights directly where your teams already work.

Modular Solutions - Start Small, Scale Big

Choose the solution that addresses your most pressing challenge today. Our flexible approach lets you scale & expand when your ready.

Targeting Intelligence

Identify high value targets, understand behavioral trends, and find top performing channels. All personalized to the territory and HCP level.

Engagement Intelligence

Find the right time to connect with HCPs, understand why they’re suggested to call on, and plan the best route to get there, available for integration into your CRM.
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Performance Intelligence

Assess territory performance and create personalized coaching plans with real-time insights for each individual rep.

An analytics dashboard in ODAIA showing territory and pharma sales rep performance.

A mapping/ routing interface that shows geographic location of HCPs in a sales reps territory.

The ODAIA dashboard showing HCP targeting and pre-call insights

Before ODAIA

Yesterday's Challenges

Wasted time on manual data entry & planning

Missed HCP opportunities

Generic, ineffective engagement

Fragmented data sources, overwhelming systems

Slow responses to market changes

Low visibility/ accountability

After ODAIA

The New Standard

Dynamic updates to brand strategy

Precision HCP targeting & segementation

Personalized, timely HCP engagements

Proactive, predictive AI insights

Improved ROI and resource allocation

Greater field team effeciencies and time savings

Real Results for Every Team

Why field teams choose ODAIA.

See how field teams are saving time & maximizing impact by focusing on the right opportunities at the right time.

Optimizing Time with the Right HCPs

Instead of meeting with a low-priority target, I followed an ODAIA lead and had lunch with four HCPs ranked as high-value opportunities. This tool helps me focus where it matters most.

Key Account Executive

Enterprise Pharma Company

Expanding & Exploring New Territories

Two targets in a small town far from home appeared on my top 20 list. I visited them this week and discovered they both have significant potential.

Field Sales Rep

SMB Specialty Pharma

Surfacing High-Potential Targets

I met with a doctor flagged as a priority by ODAIA and completed a full detail. The next day, his office manager called to confirm they submitted a script. This was a quick win that wouldn’t have happened without this tool.

Regional Account Manager

Enterprise Pharma Company

Unexpected Wins

A provider appeared on my weekly curated list who wasn’t on my radar. I trusted the tool, had a face-to-face meeting, and discussed patient challenges. This led to a follow-up appointment where the HCP committed to identifying patients—a great opportunity created by ODAIA.

Specialty Sales Rep

Innovative Biotech Firm

Discovering Hidden Gems

I planned my calls around an appointment two hours away and noticed two nearby providers on my curated list. They weren’t on my radar before, but I met one who has a huge need. This tool opened my eyes to opportunities I would have missed.

Territory Sales Rep

Midsize Pharma Org

Effective Prioritization

Four of my top priorities this week were physicians who submitted scripts before I even visited them. ODAIA helps me identify and prioritize effectively, revealing opportunities I might have otherwise missed.

Pharmaceutical Sales Rep

Leading Global Pharma Company

Why sales leaders choose ODAIA.

Discover how sales executives are driving brand growth, sales effeciency and smarter decisions.

Delivering Relevant, Timely Engagements

Our reps are 100% sold on ODAIA Field and it's value to provide insights for a more relevant and timely engagement with customers, rather than just reach and frequency.

Lead HCP Experience

GSK

Transforming Targeting with Dynamic Lists

Before our data was static & when we shared segmentation, reps would spot mismatches, saying, "This person isn't a top priority, why are they labeled as an A?" They felt it was a waste of time. Now with ODAIA, the change is remarkable. Reps are thrilled when they see PowerList.

Pharma Commercial Executive

Top 10 Pharma Company

Spotlighting Rising Stars to Drive Brand Growth

I really like the rising stars segment, with the predictive modelling, it helps me figure out who the rising stars are that can help grow the business. The higher the Powerscore, the higher their potential to impact the business. There’s something interesting with knowing who has the biggest upside.

Territory Sales Manager

Top 25 Pharma Company

Why marketing & brand teams choose ODAIA.

Learn how marketing and brand leaders are accelerating campaign impact and personalizing HCP interactions.

Empowering Teams with the Right Data

Reps don't need more data, they need the right insights. AI can help show reps exactly what HCPs have the biggest opportunity, and what to say, without spending hours digging through fragmented data.

Marketing Director

Ardelyx

Uncovering New Opportunities

Our team was amazed to see how accurately the insights aligned with their own perspectives—and even revealed new opportunities they wouldn’t have considered. ODAIA Field helps us focus quickly on the right strategic customers and identify high-potential targets who are more likely to prescribe in the future.

Dir. Omnichannel Marketing

Novo Nordisk

Empowering Reps with Predictive Analytics

One of the most exciting parts of using ODAIA Field is the predictive analytics. With 96% accuracy, it’s been able to show us where NBRX and TRX are headed—not just for our molecule, but for competitors as well. Putting these kinds of insights into our reps' hands from day one got them engaged and let them prioritize the right calls based on real data.

Director of Marketing, COPD

GSK

Enhanced Campaigns with a Unified Platform

ODAIA is not only a powerful targeting tool for the sales team but also an enabler for the marketing team to get insights that can be used for our communication and messaging. This platform holds all of our data and is our One-Stop-Shop for understanding the effectiveness of each tool we are using to disseminate our messaging. It's what allows us to create individualized plans for each of our customers. It will actually help us with mining insights that will ensure we differentiate and win for the patients.

Pharma Marketing Leader

Top 25 Pharma Company

Why data & operations teams choose ODAIA.

See how data and operations teams are simplifying processes and making faster, smarter decisions.

Moving Beyond Traditional Segmentation

Traditional segmentation methods are becoming outdated, and we must adapt to the dynamic nature of customer behavior. ODAIA's explainable ML insights gives our team a deeper understanding of customer behavior without overwhelming them with raw data.

Lead of HCP Experience

GSK

Accelerating Impact with AI

AI can not only make the planning process more efficient, but also predict trends so our sales teams can decide how best to approach a market segment and enhance HCP engagement. We’re excited about the potential of ODAIA helping us get breakthrough neuroscience solutions to patients faster and more effectively.