Intelligent Business Software for Redefining How Pharma Customer Facing Teams Work

Add the Power of
AI Predictions to the Way You Work

Get closer to your customers with pharma's most innovative
AI-fueled Customer Data Platform.

Sales Rep/Manager


Next Best Audience

Refine customer targeting using market drivers. Adjust them in real-time as necessary.



Customer and Patient Journeys

Understand Customer and Patient Journeys and provide contextual intelligence to Sales and Marketing Teams including Forecasting & Dynamic Targeting.

Marketing or


with the "Next Best Audience"

Measure, optimize and hyper-personalize the right message to the right HCP using the next best channels in order to deliver the Next Best Experience.

Data Science


your own ML models

MAPTUAL makes it possible to turn your machine learning outputs into production pipelines. You can deploy them at scale and with low latency.  

Pharma's Customer-Facing
Teams are Transforming to Digital

The global pandemic has changed the customer-facing pharma business, forever. With direct access more difficult than ever, and HCP preferences shifting permanently toward digital engagement and personalized support, digital transformation is now a main priority.

Ready to Leap Forward with the Power of AI and Predictive Analytics?

ODAIA’s Trend Report highlights the key trends Pharma faces today to embrace AI.

Download Report

Book a Discovery Call

Our product MAPTUAL integrates all of your sales and marketing touch points, customer Rx and behavioral data, together with other data sets, into a single platform. Spend less time looking at static dashboards and spreadsheets, and more time engaging your customers.

Book Discovery Call

Scalable and Dynamic Feedback Loop

Real-time feedback among sales, marketing and analytics. MAPTUAL’s feedback loop results in predictive targeting updated in real-time to deliver high-value insights on your customers. With easy data ingestion, MAPTUAL is scalable to the size of your company and types of data available. As your company grows its database, MAPTUAL expands the system capability in line with your growth.

Showing Maptual's Real time feedback loop for pharma marketing and sales teams in a moving image format
Shows a snippet of MAPTUAL's HCP powerscore in action

Customer Insights and Data Dashboard

MAPTUAL delivers a real-time AI-powered PowerScore that shows the propensity for the customer to change behavior and respond to sales and marketing tactics.

Omnichannel Attribution

MAPTUAL offers real-time assessment of multiple channels and campaigns. Sales and marketing teams can measure the value of each customer engagement and refine campaign delivery and resource utilization. Use Omnichannel Attribution to guide which message to use, with each customer, at the right time.

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Customer Testimonials

What our customers from top Pharma companies are saying

"After the pandemic, all our assumptions were thrown out the window. We now have a way to measure the value of all our marketing and sales channels for each of our HCP customers."

Director, Omnichannel Marketing

"MAPTUAL allowed us to measure the direct attribution of our marketing and sales activities to Rx, at the individual HCP level."

Marketing and Sales Lead

"With MAPTUAL, we are able to deliver HCP segments and targeting priorities to the field force on a weekly basis, as opposed to semi-annually."

Sales Operations Director

“I’m looking forward to using it [MAPTUAL] because this is a new way for us to interpret data.”

Pharma Sales Rep

“Usually I just see a snapshot of one time period, this [MAPTUAL] is really easy to interpret and then look at the trends over time which is fantastic.”

Pharma Sales Rep

Enhancing HCP Engagement through MAPTUAL

Watch our experts explain how MAPTUAL creates a unified experience with meaningful touchpoints
to better engage with your HCPs.


Find Out How MAPTUAL Works

Integrate all of your sales and marketing touchpoints, customer Rx and behavioral data, together with other data sets into a single platform. Spend less time looking at static dashboards and spreadsheets, and more time engaging with HCPs.

Book Discovery Call