Get closer to your customers with pharma's most innovative
AI-fueled Customer Data Platform.
Refine customer targeting using market drivers. Adjust them in real-time as necessary.
Understand Customer and Patient Journeys and provide contextual intelligence to Sales and Marketing Teams including Forecasting & Dynamic Targeting.
Measure, optimize and hyper-personalize the right message to the right HCP using the next best channels in order to deliver the Next Best Experience.
MAPTUAL makes it possible to turn your machine learning outputs into production pipelines. You can deploy them at scale and with low latency.
The global pandemic has changed the customer-facing pharma business, forever. With direct access more difficult than ever, and HCP preferences shifting permanently toward digital engagement and personalized support, digital transformation is now a main priority.
ODAIA’s Trend Report highlights the key trends Pharma faces today to embrace AI.
Our product MAPTUAL integrates all of your sales and marketing touch points, customer Rx and behavioral data, together with other data sets, into a single platform. Spend less time looking at static dashboards and spreadsheets, and more time engaging your customers.
Real-time feedback among sales, marketing and analytics. MAPTUAL’s feedback loop results in predictive targeting updated in real-time to deliver high-value insights on your customers. With easy data ingestion, MAPTUAL is scalable to the size of your company and types of data available. As your company grows its database, MAPTUAL expands the system capability in line with your growth.
MAPTUAL offers real-time assessment of multiple channels and campaigns. Sales and marketing teams can measure the value of each customer engagement and refine campaign delivery and resource utilization. Use Omnichannel Attribution to guide which message to use, with each customer, at the right time.
What our customers from top Pharma companies are saying
"After the pandemic, all our assumptions were thrown out the window. We now have a way to measure the value of all our marketing and sales channels for each of our HCP customers."
"MAPTUAL allowed us to measure the direct attribution of our marketing and sales activities to Rx, at the individual HCP level."
"With MAPTUAL, we are able to deliver HCP segments and targeting priorities to the field force on a weekly basis, as opposed to semi-annually."
“I’m looking forward to using it [MAPTUAL] because this is a new way for us to interpret data.”
“Usually I just see a snapshot of one time period, this [MAPTUAL] is really easy to interpret and then look at the trends over time which is fantastic.”
Opportunities for market-driven and real-time segmentation of customers allow companies to orchestrate and measure their brands' commercial tactics.
Watch our experts explain how MAPTUAL creates a unified experience with meaningful touchpoints
to better engage with your HCPs.
Integrate all of your sales and marketing touchpoints, customer Rx and behavioral data, together with other data sets into a single platform. Spend less time looking at static dashboards and spreadsheets, and more time engaging with HCPs.