Impact of MAPTUAL
MAPTUAL Field provides sales reps with a granular view of health care providers, allowing pharma sales reps to use robust segments, prescription data - both historical and predicted - to improve their pre-call planning and spend more time seeing customers rather than analyzing data.
MAPTUAL Sphere enables sales managers to effectively coach their team by discussing territory brand and market dynamics and HCP channel preferences. Marketers are also able to understand the contribution of different channels, by HCP segment, on prescription trends to make better marketing strategy and execution decisions.
Real-Time Actionable Insights
Scalable and Dynamic Feedback Loop
MAPTUAL is scalable to the size of your company and types of data available. As your company grows its database, MAPTUAL expands the system capability in line with your growth.
Real-Time, Predictive Insights
MAPTUAL applies unique and proprietary algorithms to deliver real-time, predictive insights to your pharma sales and marketing teams, so they can deploy their resources more efficiently and create hyper personalized customer engagements.
Sales and marketing teams can measure the value of each customer engagement and refine campaign delivery and resource utilization. Use Omnichannel Attribution to guide which message to use, with each customer, at the right time.
For Head Office Teams
MAPTUAL Sphere Helps Pharma Companies Drive Brand Performance
Equip your marketing teams and sales managers with the most value-generating information, in real-time with MAPTUAL Sphere. Look at both historical analytics and future predictions across HCP segments and regions.
How does MAPTUAL Sphere help Head Office Teams with strategy and planning?
How MAPTUAL Sphere Helps Your Pharma Business With Effective Budget Allocation
In the past, when allocating budget, the reference point is sales representative intel, district sales manager intel, regional manager intel and so on. Collaborating on bringing all this information together from various sources is time consuming and can be overwhelming. With MAPTUAL Sphere, the process of deciding whether budget should be allocated and, if so, how much budget is allocated is simplified because all of the insights are in one place. The data can be exported from MAPTUAL Sphere and used to create a sound budget proposal. This helps to ensure that the decisions around budget allocation are confident and realistic. Real-time insights available to head office teams through MAPTUAL Sphere make budget proposals and allocation much easier.
Improving Operational Efficiencies and Managing a Decline in Market Share with MAPTUAL Sphere
Market share decline can sometimes be identified at a territory level or even up to a national level. Usually the strategy for mitigating a decline in market share would involve reaching out to colleagues to try to gather insights and look at various dashboards to try to build a story that could show the reason for the decline. Coordinating gathering the data from different people and various sources takes a considerable amount of time. The use of a consultancy to help manage an ad board may be used with time and cost considerations as well. With MAPTUAL Sphere, at a glance, you can look at specific HCP lists to see where your opportunities are and so you can choose the right people for your events and reach out to them through the right channels.
How MAPTUAL Sphere is impacting Pharma Marketing Teams?
The Big Picture in Real Time: Customizing Marketing to Drive Business Impact with MAPTUAL Sphere
MAPTUAL Sphere reduces the time it takes for pharma marketing teams to get the insights they need to optimize campaigns - instead of waiting months for analysis, the results are real-time. Additionally, the insights in MAPTUAL Sphere allow marketers to understand how to create more segmented lists enabling them to tailor messaging for different groups of HCPs. Converting generic messages into a more targeted approach, which gets the right message to the right customer through the right channel, increases the efficacy of marketing campaigns. For example, inviting high value physicians to an advisory board would become more targeted in who is invited, the message that they receive and which channel is best to deploy the invitation.
What Our Customers Say
Traditional segmentation methods are becoming outdated, and we must adapt to the dynamic nature of customer behavior. MAPTUAL's explainable ML insights gives our team a deeper understanding of customer behavior without overwhelming with raw data.
Personally, I am really enjoying the PowerScore predictive modeling. The higher their PowerScore, the higher their potential impact to the business. MAPTUAL allows me to keep a finger on the pulse of my business.
Ultimately, ODAIA has provided a solution to our needs. I am quite excited to see the results of the MAPTUAL offerings as I believe the solution is one that will drive better patient outcomes and will support our ambition. All great things!
My vote was for ODAIA because of the people. And I've been proven right. They are a really good company. They have a good culture. They have a lot of great people. And that's what makes me want to work with someone.
Before our data was static & when we shared segmentation, reps would spot mismatches, saying, "This person isn't a top priority, why are they labeled as an "A"?" They felt it was a waste of time. Now with MAPTUAL, the change is remarkable. Reps are thrilled, saying, "I told you! This is the list!" when they see PowerList.
AI can not only make the planning process more efficient, but also predict trends so our sales teams can decide how best to approach a market segment and enhance HCP engagement. We’re excited about the potential of ODAIA helping us get breakthrough neuroscience solutions to patients faster and more effectively.
My experience, and much of the feedback I’ve heard from others, is that MAPTUAL simplifies pre-call planning. You have a One-Stop-Shop where you can easily visualize the behavior of that physician. It’s much easier than just a whole bunch of raw data or a different number-based interface. I think the visualization is key.
MAPTUAL has brought me lots of success meeting new physicians and learning about new clinics and opportunities. There was one physician in particular where I had been in the area countless times and it wasn't until I got MAPTUAL that I discovered that this physician was hidden on the third floor.
I really like the rising stars segment, with the predictive modelling, it helps me figure out who the rising stars are that can help grow the business. The higher the Powerscore, the higher their potential to impact the business. There’s something interesting with knowing who has the biggest upside.