Watch our experts explain how MAPTUAL creates a journey that is a unified experience with meaningful touchpoints to better engage with your HCPs.

How MAPTUAL Helps Pharma Connect with their Customers


MAPTUAL integrates data from all the different sources of data within a pharma company and even data sources outside of it. This data can then be tracked over time to help customers see a trend in their activities in connection to the activities of HCPs.

Customer Journey Mapping in Pharma

MAPTUAL creates a picture of the most important touchpoints and focuses on a “dynamic journey”. Data elements that capture all the different touchpoints of a customer are pieced together to tell a story. This is then used to enhance the outcome of the customer journey.

Enhancing Pharma's Customer Journey

ODAIA's MAPTUAL looks at the customer journey end to end. Using cutting edge analytical tools, AI and ML, MAPTUAL delivers predictive insights to pharma commercial teams on a real-time basis enabling precision targeting, better resource utilization and commercial agility. All this in one software as a service (SaaS) package that works with the data you already buy.

Improving the Customer Journey in Pharma

MAPTUAL not only helps the field force and the omnichannel marketing teams to better engage with their customers but also benefits HCPs in how they engage with the pharma companies. We are creating a journey that is a unified experience, part of an omnichannel experience with meaningful touchpoints.

An Insight into MAPTUAL's Journey Analytics

MAPTUAL is unique in how it does customer journey analytics by combining process mining (a set of techniques that turns event data into insights and actions), combined with AI. This enables MAPTUAL to predict which events, customer activities, and sales or marketing actions lead to desirable outcomes and business objectives.

Discover How Other Pharma Companies are Optimizing Their Sales Processes with MAPTUAL 

Want to understand how MAPTUAL really helps pharma companies? Take a look at this analysis of the first six-months one top-10 pharma company had using MAPTUAL. See the challenges, solutions and results and read quotes from users.

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An Overview of Resources Required and Benefits of Building or Buying an AI Solution

For a breakdown of all the necessary support, funds, and other resources, as well as the misconceptions and benefits of building a custom AI solution versus buying a ready-to-use developed product, this infographic gives a breakdown of what you need to know.

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