MAPTUAL integrates data from all the different sources of data within a pharma company and even data sources outside of it. This data can then be tracked over time to help customers see a trend in their activities in connection to the activities of HCPs.
MAPTUAL not only helps the field force and the omnichannel marketing teams to better engage with their customers but also benefits HCPs in how they engage with the pharma companies. We are creating a journey that is a unified experience, part of an omnichannel experience with meaningful touchpoints.
The global pandemic has changed the customer-facing pharma business, forever. With direct access more difficult than ever, and HCP preferences shifting permanently toward digital engagement and personalized support, digital transformation is now a main priority.
ODAIA’s Trend Report highlights the key trends facing Pharma today to embrace AI.
A digital tool that makes next best action recommendations, identifies HCP receptiveness and targets effective omnichannel actions in order to achieve desired objectives.Our Solution