Enhancing HCP Engagement through MAPTUAL


Watch our experts explain how MAPTUAL creates a journey that is a unified experience with meaningful touchpoints to better engage with your HCPs.

How MAPTUAL Helps Pharma Connect with their Customers


MAPTUAL integrates data from all the different sources of data within a pharma company and even data sources outside of it. This data can then be tracked over time to help customers see a trend in their activities in connection to the activities of HCPs.

Customer Journey Mapping in Pharma

MAPTUAL creates a picture of the most important touchpoints and focuses on a “dynamic journey”. Data elements that capture all the different touchpoints of a customer are pieced together to tell a story. This is then used to enhance the outcome of the customer journey.

Enhancing Pharma's Customer Journey

ODAIA's MAPTUAL looks at the customer journey end to end. Using cutting edge analytical tools, AI and ML, MAPTUAL delivers predictive insights to pharma commercial teams on a real-time basis enabling precision targeting, better resource utilization and commercial agility. All this in one software as a service (SaaS) package that works with the data you already buy.

Improving the Customer Journey in Pharma

MAPTUAL not only helps the field force and the omnichannel marketing teams to better engage with their customers but also benefits HCPs in how they engage with the pharma companies. We are creating a journey that is a unified experience, part of an omnichannel experience with meaningful touchpoints.

An Insight into MAPTUAL's Journey Analytics

MAPTUAL is unique in how it does customer journey analytics by combining process mining (a set of techniques that turns event data into insights and actions), combined with AI. This enables MAPTUAL to predict which events, customer activities, and sales or marketing actions lead to desirable outcomes and business objectives.

Pharma's Customer-Facing
Teams are Transforming to Digital

The global pandemic has changed the customer-facing pharma business, forever. With direct access more difficult than ever, and HCP preferences shifting permanently toward digital engagement and personalized support, digital transformation is now a main priority.

Ready to Leap Forward with the Power of AI and Predictive Analytics?

ODAIA’s Trend Report highlights the key trends facing Pharma today to embrace AI.

Download Report

Learn More About Our Product MAPTUAL

A digital tool that makes next best action recommendations, identifies HCP receptiveness and targets effective omnichannel actions in order to achieve desired objectives.

Our Solution