How MAPTUAL Helps Pharma Connect with their Customers
How Pharma Sales Teams Can Map Touchpoints
MAPTUAL creates a picture of the most important touchpoints and focuses on a “dynamic journey”. Data elements that capture all the different touchpoints of a customer are pieced together to tell a story. This is then used to enhance the outcome of the customer journey.
Use Predictive Analytics Insights to Improve Efficiency of Pharma Sales
ODAIA's MAPTUAL looks at the customer journey end to end. Using cutting edge analytical tools, AI and ML, MAPTUAL delivers predictive insights to pharma commercial teams on a real-time basis enabling precision targeting, better resource utilization and commercial agility. All this in one software as a service (SaaS) package that works with the data you already buy.
Engage HCPs at the Right Time through the Right Channels
MAPTUAL not only helps the field force and the omnichannel marketing teams to better engage with their customers but also benefits HCPs in how they engage with the pharma companies. We are creating a journey that is a unified experience, part of an omnichannel experience with meaningful touchpoints.
How Pharma Can Leverage Predictive Analytics and Go Beyond CRM Data
MAPTUAL is unique in how it does customer journey analytics by combining process mining (a set of techniques that turns event data into insights and actions), combined with AI. This enables MAPTUAL to predict which events, customer activities, and sales or marketing actions lead to desirable outcomes and business objectives.