Project Overview
Accelerating Brand Growth with ODAIA Field
In just six months, a top-10 pharmaceutical company exceeded its brand objectives by implementing & adopting ODAIA Field.
- 6% increase in new patient starts (NBRx): Field reps using ODAIA's PowerScores and predictive insights consistently engaged more Healthcare Professionals (HCPs) and anticipated their needs better than non-users.
- 70 minutes saved: Each sales rep using ODAIA saved an average of 70 minutes per day on pre-call planning.
- 50 HCP profiles reviewed: Top users of ODAIA reviewed an average of 50 HCP profiles per week.
- 8x return on investment: The brand realized substantial value from more effective targeting, smarter engagement, and streamlined field operations.
Throughout this case study, real user testimonials reveal the practical impact of ODAIA Field on sales success and customer relationships.
"The future is being able to provide the right message to the right customer using the right channel to drive the best results for our company. ODAIA Field is powering the future of pharmaceutical sales and marketing."
-Customer Experience Manager
The Challenge
Moving Beyond Static Lists
Before ODAIA, the pharmaceutical company lacked a way to provide sales representatives with dynamic insights they needed to:
- Identify and engage HCPs not currently on their radar
- Make on-the-fly decisions for HCPs who may have unanticipated needs
- Reduce time spent pre-call planning before connecting with HCPS
The pharma company engaged ODAIA to help solve these issues. By leveraging Artificial Intelligence (AI) and machine learning, they hoped to gather all commercial data in one place and gain predictive insights that would enable them to anticipate each customer's journey with greater accuracу.
"Sales reps are super busy. They don't have time to look at 15 different data sources. Through ODAIA Field, we're able to combine different sources into one, pickup doctor-specific trends, and make informed product recommendations."
-Sales Rep
The Solution
How ODAIA Powered Quick Wins in the Field
ODAIA helped the pharmaceutical company implement ODAIA Field and deploy it across their sales teams. Despite not being mandated, ODAIA Field's user-centric interface and key insights spurred quick adoption. After introducing ODAIA to the field, reps were able to:
- Identify and deliver the right customer and channel at a glance
- Aggregate data and generate insights to form a single source of truth
- Use AI-powered predictions of market share, volume, and behavioural trends to better understand HCPs
Two months after it's implementation: 75% of the sales team was actively using ODAIA Field on a weekly basis.
After the full six-months: 93% of field reps were active ODAIA Field users.
"Working with ODAIA is great. They're very customer centric and really responsive. Their cross-functional team connected with us weekly in the design phase and they eagerly listened to our feedback."
By using ODAIA Field, representatives are able to better personalize their engagement and channels for each HCР. This results in more meaningful, data- driven conversations. One way that near real-time data aids the field force is by showing them which channels have historically had the greatest impact. Representatives can then engage HCPs by focusing efforts through these channels.
Stories From the Field
The Results
Measurable Impact: Transforming Field Performance
Through a six-month pilot program, ODAIA measured the impact of Field platform adoption by comparing outcomes of the most active users against their peers.
The results highlighted clear improvements in sales performance and rep efficiency:
- 6% lift in new patient starts (NBRx) among top ODAIA Field users compared to non-users
- ODAIA Field provided an 8x return on investment within 6 months based on annualized net new revenue from total new starts vs. cost of ODAIA Field
- Each sales representative saved an average of 70 minutes per day during pre-call planning, when assuming an average of 5 calls/ day
- Top ODAIA Field users reviewed an average of 50 HCP profiles per week, and successfully engaged more HCPs, quicker than non-users
The difference in performance can be traced back to active ODAIA Field users leveraging data to prioritize and target the right HCPs at the best time, identify HCPs not on their radar, predict their needs in advance, and cultivate more profound, data-backed tactics.
Key Takeaways
Turning Predictive Insights into Field Impact
This case study showed how a top‑10 pharma company used ODAIA Field to move beyond static target lists, uncover overlooked HCPs, and give reps a clear, prioritized view of where to focus each week. By combining AI‑powered PowerScores with real‑time call planning, the team increased productivity, protected market share, and delivered more relevant support to the right providers at the right time.
