On-demand Webinar

When HCP Decisions Move faster than your campaigns

Three ways brand teams can adapt to changing HCP behaviour.

HCP behavior is changing faster than most pharma campaigns can follow.
Join marketing leaders from GSK and ODAIA to learn what brand teams can do about it.

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What You'll Learn

What Brand Teams Are Doing Differently

A practical session on how to keep HCP engagement aligned to what's actually changing in the market.

Why static target lists misdirect spend toward HCPs who have already moved on

How to match messaging to where each HCP is in their prescribing journey right now

What it means to shift from campaign-centered to HCP decision-centered marketing

How to use each campaign cycle to decide who to reach, what to say, and when to stop

How to get started without overhauling your existing strategy or workflows

Meet the Speakers

Bradley Birenbaum

GSK

Director, HCP Marketing, Respiratory

Smiling man with short dark hair wearing a white shirt and black blazer against a gray background.

Frank Fascinato

Treviso Consulting

President + Founder

Jackie Markle

ODAIA Intelligence

VP, Pharma Technical Strategy

Daphne Earley

ODAIA Intelligence

Managing Principal

Get In Touch

Have questions? Contact our team to learn more.

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