Empowering pharma's next
generation of engagement
with HCPs

MAPTUAL is revolutionizing the world of pharma by
combining the power of AI and data. We help pharma
sales & marketing teams engage with health care providers
in a more personalized manner which helps bring life-altering
therapeutics to the right patient, at the right time.
Our Solution
Download Case Study
Shows elements of the MAPTUAL dashboard with pharma related analytics
A mockup of maptual's dashboard, shows a list of HCPs and their ranking
A mockup of maptual's dashboard, shows a list of HCPs and their ranking
Shows elements of the MAPTUAL dashboard with pharma related analytics
A glimpse of the MAPTUAL dashboard features with mockups of data analytics for pharma commercial teams

A Great Place to Work!

ODAIA is proud to be Certified a Great Place to Work™!

Discover our Culture

Our Solution

A pharma customer insights tool that integrates the data you already have from across internal and external sources. MAPTUAL applies unique and proprietary algorithms to deliver real-time, predictive insights to your pharma sales and marketing teams, so they can deploy their resources more efficiently and create hyper personalized customer engagements.

Our Solution

Enhancing HCP Engagement through MAPTUAL

Watch our experts explain how MAPTUAL creates a unified experience with meaningful touchpoints
to better engage with your HCPs.


Enhancing Pharma's Customer Journey

Improving the Customer Journey in Pharma

How MAPTUAL Helps Pharma Connect with their Customers

Customer Journey Mapping in Pharma with MAPTUAL
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Trusted by Leading Brands

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Discover How Other Pharma Companies are Optimizing Their Sales Processes with MAPTUAL 

Want to understand how MAPTUAL really helps pharma companies? Take a look at this analysis of the first six-months one top-10 pharma company had using MAPTUAL. See the challenges, solutions and results and read quotes from users.

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An Overview of Resources Required and Benefits of Building or Buying an AI Solution

For a breakdown of all the necessary support, funds, and other resources, as well as the misconceptions and benefits of building a custom AI solution versus buying a ready-to-use developed product, this infographic gives a breakdown of what you need to know.

Download Infographic
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Customer Testimonials

Hear what our customers from pharma companies around the world, have to say about MAPTUAL by ODAIA.

"After the pandemic, all our assumptions were thrown out the window. We now have a way to measure the value of all our marketing and sales channels for each of our HCP customers".

Director, Omnichannel Marketing

"MAPTUAL allowed us to measure the direct attribution of our marketing and sales activities to Rx, at the individual HCP level."
‍Marketing and Sales Lead

"With MAPTUAL, we are able to deliver HCP segments and targeting priorities to the field force on a weekly basis, as opposed to semi-annually".
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Sales Operations Director

“I’m looking forward to using MAPTUAL because this is a new way for us to interpret data”



Pharma Sales Rep

“Usually I just see a snapshot of one time period, MAPTUAL is really easy to interpret and then look at the trends over time which is fantastic.”

Pharma Sales Rep

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Blog

Explore our library of resources spanning the pharma ecosystem. Hear from experts on the topics, trends and developments you care about.

Target, Predict and Engage. ODAIA's MAPTUAL extends from the field to the head office, giving Pharma commercial teams access to AI-powered predictive and actionable insights.

‍Designed and engineered for marketing and brand managers, sales operations, and sales management teams, MAPTUAL Sphere is complementary to our flagship product, MAPTUAL Field, which was specifically feature-engineered to guide and optimize sales rep activity in the field for prospecting and prioritizing their health care professional customers. MAPTUAL leverages AI to power data-informed tactics and engagement strategies by utilizing near real-time predictions that go beyond static insights.

In the case of the pharma industry, the global pandemic has radically disrupted the way sales and marketing teams can do business. 'Digital transformation’ has become a common phrase in many industries. Every firm is trying to integrate digital technology into all aspects of its business, to the point where the phrase has become a bit vague and meaningless. Of course, we’re always supposed to be innovating, and we’re doing more and more things digitally. But what more can we do?

Paths Toward Digital Transformation in Biopharma

In the case of the pharma industry, the global pandemic has radically disrupted the way sales and marketing teams can do business. 'Digital transformation’ has become a common phrase in many industries. Every firm is trying to integrate digital technology into all aspects of its business, to the point where the phrase has become a bit vague and meaningless. Of course, we’re always supposed to be innovating, and we’re doing more and more things digitally. But what more can we do?

Today we announced our Series A of $13.8M USD in an oversubscribed round, led by Flint Capital with participation from Innospark Ventures, Alumni Ventures and Graphite Ventures. We are also grateful for the continued support of our investors that have been with us since the beginning of our journey...

ODAIA Raises Series A Funding in an Oversubscribed Round

Today we announced our Series A of $13.8M USD in an oversubscribed round, led by Flint Capital with participation from Innospark Ventures, Alumni Ventures and Graphite Ventures. We are also grateful for the continued support of our investors that have been with us since the beginning of our journey...

MAPTUAL powered by ODAIA is revolutionizing the world of pharma by combining the power of artificial intelligence and data. We help pharma sales & marketing teams engage with HCPs in a more personalized manner...

Empowering the Pharmaceutical Industry's Next Generation of Engagement with Health Care Professionals

MAPTUAL powered by ODAIA is revolutionizing the world of pharma by combining the power of artificial intelligence and data. We help pharma sales & marketing teams engage with HCPs in a more personalized manner...

Frequently Asked Questions

If you're new to MAPTUAL or looking for an HCP platform for your pharma teams, these videos will help you learn more about the platform and its features.

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Maptual Helps Pharma Sales Reps in New Territories Video Banner
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