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The pandemic grounded tens of thousands of pharmaceutical reps who usually roam the country urging doctors to prescribe certain drugs — a shift that has opened the door for tech companies, who are pitching digital platforms on the promise that oceans of data can make pharma marketing better.

The NEXT Pharma Summit webinar on customer experience (“CX”) was a great opportunity to speak and learn about the challenges and opportunities of enhancing customer experience...

Demystifying Artificial Intelligence: Bringing Pharma’s Sales Professionals to the Next Level of Customer Engagement

Recently, I had the pleasure of moderating a panel for the 2021 NEXT Normal digital pharma summit. The conference was a great opportunity to hear from

ODAIA, a leader in AI-powered Customer Data Platform SaaS for Pharma commercial teams, is happy to announce that it has been named as one of the top twenty most innovative companies in Canada.

Discover how AI is being applied in the pharmaceutical industry with Rebecca Yu, Vice President of Gastroenterology at Takeda Canada.

The Dilemma in Pharma Marketing By Mike Cloutier Every year, the pharmaceutical industry is spending more and more on traditional sales...

ODAIA is looking forward to taking part in the upcoming NEXT Normal Pharma Summit September event: "Digital Transformation in Pharma- the...

ODAIA is looking forward to taking part in the upcoming Ontario Pharmaceutical Marketing Association July event: "How Canadian Marketers...