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What To Expect In 2023 and Beyond: Pharma, AI, and Predictive Analytics
When working to stay up-to-date on the latest technological trends, pharmaceutical business teams must determine which tech tools are here to stay and which are simply fads. In the pharma industry, the use of artificial intelligence (AI) and predictive analytics has skyrocketed in recent years, touching every aspect of the market, from drug discovery to business operations. Predictive analytics technologies have become valuable tools for pharma companies because they allow teams to better understand their customers and make more informed decisions when evaluating what comes next in their market. Because of these powerful applications, AI and predictive analytics are here to stay for the future of pharma.
ODAIA Appoints Former WebMD Exec Dr. Eric Trépanier as Chief Commercial Officer
25+ year industry vet will supercharge ODAIA’s marketing, sales development, customer success, and commercial operations.
ODAIA Earns Certification from Great Place to Work Institute®
We just got Certified by Great Place to Work! Couldn't be prouder of our team - we put our people first. We are grateful to have received this certification that is awarded based on direct feedback from our employees that was provided as part of an extensive and anonymous survey about their experience working at ODAIA. Being in high growth mode, it’s all about teamwork and winning together; which is why we are thankful for our passionate team here at ODAIA.
Target, Predict and Engage. ODAIA's MAPTUAL extends from the field to the head office, giving Pharma commercial teams access to AI-powered predictive and actionable insights.
Designed and engineered for marketing and brand managers, sales operations, and sales management teams, MAPTUAL Sphere is complementary to our flagship product, MAPTUAL Field, which was specifically feature-engineered to guide and optimize sales rep activity in the field for prospecting and prioritizing their health care professional customers. MAPTUAL leverages AI to power data-informed tactics and engagement strategies by utilizing near real-time predictions that go beyond static insights.
Build, Buy, or Partner?
As part of the NEXT Normal Pharma Summit of 2022, it was my pleasure to sit down with Francesca Wuttke (former Chief Digital Officer of Almirall, and most recently the Founder and CEO of nen, as well as John Lineen, the Senior Director of Engagement Planning, Immunology and Cardiovascular Franchises at BMS, to discuss the state of pharma’s investments in digital tools, talent and partnerships. Here are some key takeaways from this great session.
ODAIA Raises Series A Funding in an Oversubscribed Round
Today we announced our Series A of $13.8M USD in an oversubscribed round, led by Flint Capital with participation from Innospark Ventures, Alumni Ventures and Graphite Ventures. We are also grateful for the continued support of our investors that have been with us since the beginning of our journey...
Empowering the Pharmaceutical Industry's Next Generation of Engagement with Health Care Professionals
MAPTUAL powered by ODAIA is revolutionizing the world of pharma by combining the power of artificial intelligence and data. We help pharma sales & marketing teams engage with HCPs in a more personalized manner...
Covid Crushed In-Person Pharma Sales. Tech is Pitching Itself as a Solution
The pandemic grounded tens of thousands of pharmaceutical reps who usually roam the country urging doctors to prescribe certain drugs — a shift that has opened the door for tech companies, who are pitching digital platforms on the promise that oceans of data can make pharma marketing better.
Augmenting Customer Experience with AI Powered Analytics
The NEXT Pharma Summit webinar on customer experience (“CX”) was a great opportunity to speak and learn about the challenges and opportunities of enhancing customer experience...
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