The ODAIA Blog

Intelligence for Commercial Pharma

Practical thinking on field strategy, omnichannel execution, and commercial data, from the people building it.
Worth Your Time

Featured Articles

Our team's current picks, the articles we keep referencing in conversation.
Pharma
5
min read

Why Most Pharma AI Deployments Fail and What the Best Ones Do Differently

Read more
Marketing
7
min read

From Early Access to GA: Building ODAIA Marketing Intelligence

Read more
Marketing
6
min read

From Segments to Personal Journeys: Rethinking HCP Marketing

Read more
Pharma
4
min read

Pharma Leadership Lessons: Moving Beyond Static Targeting

Read more
Guides & Insights
In-depth resources for commercial teams — from fieldstrategy guides to live expert sessions.
Browse Guides
Events & Webinars
Join us at upcoming industry events, or access sessions on-demand. Practical insights for pharma.
Browse Events
Browse By Topic

All Articles

Strategy, data, field ops, and more. Filter by topic or scroll through everything.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Artificial Intelligence
8
min read

Demystifying Artificial Intelligence: Bringing Pharma’s Sales Professionals to the Next Level of Customer Engagement

Demystifying Artificial Intelligence: Bringing Pharma’s Sales Professionals to the Next Level of Customer Engagement
Read more
Artificial Intelligence
10
min read

Let the Data Tell the Story

Recently, I had the pleasure of moderating a panel for the 2021 NEXT Normal digital pharma summit. The conference was a great opportunity to hear from
Read more
Technology
3
min read

ODAIA Awarded CIX Top 20 Most Innovative Canadian Company

ODAIA, a leader in AI-powered Customer Data Platform SaaS for Pharma commercial teams, is happy to announce that it has been named as one of the top twenty most innovative companies in Canada.
Read more
Marketing
5
min read

The Dilemma in Pharma Marketing

The Dilemma in Pharma Marketing By Mike Cloutier Every year, the pharmaceutical industry is spending more and more on traditional sales...
Read more
Pharma
5
min read

Fireside Chat: Let the Data Tell the Story: Can AI bring you closer to the customer?

ODAIA is looking forward to taking part in the upcoming NEXT Normal Pharma Summit September event: "Digital Transformation in Pharma- the...
Read more
Customer Science
6
min read

Pharma Reps Lost In-Person Access to 80% of customers Last Year. ODAIA is helping them Reconnect

This article was originally published on Channel Daily News on April 28, 2021 by Alex Coop Salespeople can attest to the challenges that...
Read more
Customer Science
5
min read

How Canadian Marketers Can Use AI-Powered Innovations to Boost Their Brands

ODAIA is looking forward to taking part in the upcoming Ontario Pharmaceutical Marketing Association July event: "How Canadian Marketers...
Read more
Marketing
10
min read

ODAIA Presents: Next in Pharma with Michael Cloutier

In this special episode of the NPC Podcast, ODAIA engaged in a conversation with industry leaders in digital and AI.
Read more
Sales
8
min read

AI-Driven Customer Journey Mapping in Biopharma

This Fireside Chat and post was originally produced by Impetus on May 25, 2021, hosted by Natalie Yeadon.
Read more